Advance your marketing career
The Level 4 CIM Certificate in Professional & Digital Marketing is designed to establish the knowledge, skills and understanding to be able to carry out an essential and successful professional marketing role within the workplace. You will:
- Demonstrate the knowledge and skills needed to excel as a marketing executive.
- Build confidence and unlock career opportunities.
- Acquire hands-on experience that you can use in the workplace, making you an essential and effective professional.
All our qualifications upto and including Level 6 are regulated.
Do I qualify?
You’ll need one of the following:
- One year’s plus experience in the industry
- Level 3 Foundation Certificate in Professional & Digital Marketing
- Level 3 Marketing related apprenticeship
If English is not your first language, you'll need to provide evidence of achieving one of the following English Language qualifications in the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
How it works
To achieve this qualification, you will need to complete four modules, two mandatory and two elective. Choose the modules you want to study using the Qualification builder below.
Fast-track your qualification. Find out if your previous studies count toward your qualification with our Exemption Finder.
All CIM qualifications are delivered via our Accredited Study Centres.
Find one that suits your personal requirements, that offers your selected qualification, modules and tuition method. We recommend speaking to multiple tuition providers as early in your journey as possible.
Visit our Study Centre Finder
Sign up as a CIM member. As a member, you will receive support and resources and official recognition on the successful completion of your qualification. As a member you will receive support and resources and official recognition of the successful completion of your qualification.
Enrol with your study centre, who will be able to inform you of their study fees, study methods and the estimated time commitment.
Qualification builder
CIM qualifications are designed to be flexible. You can select four modules (50 credits) that align with your development goals.
Marketing
impact
20 credits
(mandatory)
+
Select one or two of these
Responsible
marketing
10 credits
Planning integrated
campaigns
10 credits
+
Select one or two
Content
marketing
10 credits
Search engine
optimisation
10 credits
Martech
10 credits
Social media
marketing
10 credits
=
You're ready to go!
It's time to find a study centre that offers your choice of modules.
Note: you can achieve the Extended Certificate in Professional & Digital Marketing by taking an additional module. Speak to your chosen study centre to find out more.
What are the costs?
The costs of studying for a qualification includes the tuition fees, which are payable to your chosen study centre, CIM membership, which starts from £65 per annum, and assessment fees*. The total assessment fees for the Level 4 are: £520 (Global Standard & Developing Markets Rate) / £460 (Emerging Markets Rate).
* Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Module details:
This is about the application of the full marketing mix in any given situation to maximise effectiveness. You will explore the evolving marketing environment, customer behaviour, market research and the marketing planning process.
Marketing responsibly is a growing imperative as societal and environmental challenges grow with increasing scrutiny on diversity, inclusion, and sustainability. Marketing faces a growing need to understand and ensure socially responsible practices.
Creating integrated marketing campaigns across various channels, online and offline, measuring their effectiveness is a key focus for any marketing executive. An understanding of the rapidly changing marketing landscape and how content plays a crucial role in the customer lifecycle, is explored.
Content has a crucial role in delivering effective marketing campaigns. Develop an understanding of how to successfully create content to support marketing goals and how different content formats can be used within campaigns to support the customer journey.
Search engine optimisation is critical to supporting effective paid search campaigns to achieve marketing goals. Understand the importance of search engine marketing for organisations as part of their digital marketing activities and key success factors.
Marketing technology, or ‘Martech’, including artificial intelligence, is essential to facilitating and executing marketing activities. Martech can be used across the customer journey to support paid campaigns and social media activities, to nurture long-term relationships, and successfully analyse web analytics outputs to create recommendations for the future.
Social media marketing activities underpin successful customer communications. Understand how to apply a range of social media channels and produce effective content to enhance an organisation’s digital activities and produce an effective social media plan.
