Kick-start your marketing career
The CIM Level 3 qualification is perfect for new marketers and aspiring marketers, giving you the foundation for a successful career. You will:
- Gain essential skills: Enhance your knowledge and develop the core skills required to begin your career as a key member in any marketing team.
- Build a strong foundation: Position yourself for progression, opening up more career pathways opportunities.
- Get hands-on experience: Acquire practical skills that you can immediately apply to your role, building your confidence as you learn.
All our qualifications up to and including level 6 are regulated.
Do I qualify?
It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional & Digital Marketing or the Extended Foundation Certificate in Professional & Digital Marketing. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves marketing, our qualifications at Level 3 are the right choice for you.
If English is not your first language, you'll need to provide evidence of achieving one of the following English Language qualifications in the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
How it works
Select two modules to total 24 credits for a Level 3 Foundation Certificate. You can also achieve an Extended Foundation Certificate by topping up with an additional module. Choose the modules you want to study using the Qualification builder below.
Fast-track your qualification. Find out if your previous studies count toward your qualification with our Exemption Finder.
All CIM qualifications are delivered via our Accredited Study Centres.
Find one that suits your personal requirements, that offers your selected qualification, modules and tuition method. We recommend speaking to multiple tuition providers as early in your journey as possible.
Visit our Study Centre Finder.
Sign up as a CIM member. As a member, you will receive support and resources and official recognition on the successful completion of your qualification.
Enrol with your study centre, who will be able to inform you of their study fees, study methods and the estimated time commitment.
Qualification builder
CIM qualifications are designed to be flexible. You can select two modules (24 credits) that align with your development goals.
Marketing essentials
12 credits
(mandatory)
+
Select one of these
Content &
channels
12 credits
Marketing
insights
12 credits
=
You're ready to go!
It's time to find a study centre that offers your choice of modules.
Note: you can choose to extend your qualification by taking an additional module. Speak to your chosen study centre to find out more.
What are the costs?
The costs of studying a qualification, include tuition fees, which are payable to your chosen study centre, CIM membership, which starts from £65 per annum, and assessment fees*. The total assessment fees for the Level 3 are: £250 (Global Standard & Developing Markets Rate) / £220 (Emerging Markets Rate).
* Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Module details:
Designed to provide you with an understanding of the key concepts and terminology needed to build knowledge and understanding of how marketing works, how customers behave and how the marketing mix can be applied.
Communicating and informing your customers is a key aspect of building a relationship. This module introduces the types of content marketers can create, as well as the channels that can be used to reach key target audiences.
Insight into how and why customers are key to matching marketing activities to meet customer needs. Gaining understanding of concepts, techniques and applications within marketing research and customer insights is key, alongside how social, cultural and technological differences influence behaviour.
