AI agents and automations are becoming essential tools for marketing teams, offering practical ways to improve efficiency without deep technical expertise. This course shows you how to identify high-value opportunities then apply and build AI workflows and agents using no-code tools inside your business ecosystems.
You will explore what AI agents and automations are, how they work and where they fit into your marketing processes. Examples include content creation, research, lead qualification, day-to-day admin tasks and more. Through hands-on exercises and live demonstrations, you’ll explore different platforms, context engineering, planning frameworks and agent building. You will leave with practical skills and knowledge for effectively and responsibly building AI automations and agents.
This course is suitable for those with little or no experience of working with AI tools, who want to understand the potential of AI agents and automation. You’ll gain hands-on experience; plus, knowledge and frameworks you can apply straight away.
- Understand when to use AI agents, AI workflows and automations
- Compare and contrast key no-code AI automation and agent platforms
- Understand when AI automations and agents will add most value
- Identify a range of AI agent and automation use cases
- Build an automation step by step
- Understand context engineering and how to give agents the knowledge to perform well
- Create and configure AI agents inside platforms like Microsoft Co-pilot and Google Workspace (demo)
- Apply a planning framework to scope and design your own agent projects
- See no-code AI agents in action (demo)
- Key considerations, governance and oversight when employing AI automations and agents
While this workshop typically features Co-pilot Agent Builder, Co-pilot Studio, Google Workspace Studio, Claude and Zapier, we remain flexible to incorporate newly available AI tools.
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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