This one-day course looks at using the latest AI tools for customer journey optimisation, including predictive analytics, sentiment analysis, personalised content strategies, chatbots, and conversion rate optimisation techniques. Key tools covered include SparkToro, Dynamic Yield, Adobe Target, Audiense, Orange, Kimola, Crayon, Midjourney, Stable Diffusion, IBM Watson, Marpipe and ChatGPT.
The course will cover:
- How predictive analytics can forecast customer behaviours
- Sentiment analysis tools to gauge customer sentiments
- Creating dynamic content across customer touchpoints
- Using AI-driven chatbots for enhanced customer interaction
- AI techniques to boost conversion rates at critical stages
This course is designed for marketers, CX specialists and business professionals seeking to leverage AI tools for optimising the customer journey.
- The role of AI in the customer journey: Emerging trends, ethics and key concepts of AI
- AI-Data Driven Audience Personas: Developing personas and applying personalisation to improve conversion through the customer journey
- AI-Driven Customer Segmentation: Use AI algorithms to segment customers, build insights from sentiment analysis and explore product-market fit
- Developing Dynamic Content: Create AI content across touchpoints ensuring relevance, and use AI-powered chatbots (and virtual assistants) to enhance retention and engagement
- Conversion Rate Optimisation (CRO): Apply AI-driven optimisation techniques to measure, test, predict and improve conversion rates and drive desired actions at crucial stages of the customer journey
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
