AI Enabled Content Production

Overview

This course is designed for marketers, copywriters and creative professionals who want to develop content and streamline processes with Generative AI tools. The focus of this course is on learning the knowledge and practical skills needed to generate AI copywriting, images, animations, music and videos.

As the capabilities of generative AI tools are evolving quickly, you’ll be trained on the most up-to-date tools, including ChatGPT, Descript, Gemini, Midjourney, ElevenLabs, Runway, DALL-E and more.

Who should attend?

This course is tailored for individuals aiming to explore AI tools for content creation. It is suitable for those with little or no previous experience in using Generative AI.

Learning outcomes

• How AI workflows can enhance efficiency and reduce costs
• Craft prompts for text, image, audio and video generation
• Using LLMs (Gemini, Claude, ChatGPT) for content creation (hands-on)
• Using AI models to research and write long and short form copy (hands-on)
• Using AI to generate images and videos (hands-on)
• Compare the different image generation tools
• Transform static images into video animations (hands-on)
• Generate videos from a text prompt
• An introduction to AI avatars and digital twins
• Using AI to generate human-like speech and music (hands-on)
• Adapt and refine video and audio with AI tools
• Ethics and key considerations

While this workshop typically features ChatGPT, Midjourney, Runway, Descript, ElevenLabs, DALL-E, and Gemini, we remain flexible to incorporate newly available AI tools.