Overview
Artificial Intelligence and Generative AI are reshaping how social media professionals work - enabling faster, smarter and more effective results.
This interactive one-day course explores how AI can be applied across the social media cycle, from audience listening and campaign planning through to content creation, scheduling and performance analysis.
You’ll gain hands-on experience with tools such as ChatGPT, Claude, Midjourney, Nano Banana, Runway, Sora, Adobe, Canva and CapCut. We’ll also look at AI-driven social listening, automated scheduling, predictive analytics, and the latest platform features that help you optimise engagement. Working to a live brief, you’ll use these tools to generate ideas, create assets, plan posts and analyse results - developing practical skills you can apply immediately.
Who should attend?
This course is designed for those working in social media roles who want to apply AI and Generative AI in their day-to-day work. It is particularly relevant if you create content, manage accounts, schedule activity or report on performance and want to improve productivity and results with the latest tools.
As well as this course, you may also be interested in Social Media Copywriting to build stronger skills in writing posts and ads.
Speak to a Learning Advisor
Learning outcomes
- Understand AI and Generative AI and how they apply to social media
- Optimise your social media strategy and content framework
- Create and adapt content with ChatGPT, Midjourney and CapCut
- Generate images and video with tools such as Runway, Nano Banana and Sora
- Generate images, audio, and video with tools such as Runway and Synthesia
- Practise prompt-writing to improve results across tasks and platforms
- Track performance with AI-driven analytics and predictive reporting
- Stay up to date with emerging AI features in major social platforms
While this workshop typically features ChatGPT, Claude, Midjourney, Nano Banana, Runway, Sora, Adobe, Canva and CapCut, we remain flexible to incorporate newly available AI tools.
