AI Marketing Strategy and Tools

Overview

This course explores how AI is transforming marketing practice by connecting creativity, insight and technology. You’ll gain an understanding of the evolving AI landscape, key trends, and emerging innovations, and how these can be applied across marketing operations to improve performance and customer experience. The course introduces the growing role of generative AI across text, image, audio, and video, and its use in enhancing content development and storytelling. Through hands-on demonstrations and real-world case studies, you’ll learn how to apply AI within marketing workflows to enhance efficiency, generate insight, and strengthen campaign impact. It also considers responsible adoption and decision-making, helping you integrate AI into your marketing activities with confidence and clarity.

Who should attend?

This course is for those ready to move beyond awareness and apply AI in practice. It focuses on operational use, demonstrating how AI can improve efficiency, generate deeper customer insight and enhance campaign performance through practical, real-world applications. If you are looking for an introductory course that explains the core concepts and foundations of AI, see AI in Marketing

Learning outcomes

• How AI is reshaping marketing through data, creativity and technology
• Key developments, trends and tools transforming marketing operations and customer engagement
• The use of GenAI across text, image, audio and video to enhance content and storytelling
• Leading AI platforms including ChatGPT, Claude, Gemini, Sora, VEO, Eleven Labs, Performance Max, Brandwatch and Dataiku
• How AI turns data into customer insight, improves targeting and supports predictive analysis
• Integrating AI into workflows, automation and analytics to increase efficiency and performance
• Applications of AI in customer experience, coding and service automation
• Real-world examples of AI adoption and its measurable impact on marketing
• How AI supports creative thinking, innovation and informed decision-making
• Practical guidance on selecting, adopting and scaling AI tools responsibly across marketing activities