With customer journeys increasingly fragmented and channels evolving through AI and data regulation, content strategy now demands a structured and commercially focused approach. This masterclass provides a framework to build content strategies that align with core business goals, maximise engagement and prioritise resources for measurable return.
The programme examines how emerging trends, including AI and data legislation, are reshaping content planning and performance. It demonstrates how to apply strategic tools to create an integrated content calendar, strengthen SEO across social, video and AI-driven search, work effectively with influencers and creators, and organise teams for consistent delivery across the customer journey.
Participants will leave with a 9-step content strategy framework and toolkit to guide planning, coordination and execution across channels.
For marketers responsible for leading or influencing content strategy who want to build a coherent, performance-led framework that delivers measurable business results across B2B and B2C contexts.
- Build a content strategy that unites business objectives, customer insight and channel activity
- Apply strategic tools to evaluate, prioritise and plan content investments
- Assess how AI, automation and data regulation influence content design and governance
- Use audience research, segmentation and empathy mapping to refine content relevance and timing
- Strengthen visibility and authority through integrated SEO, social, and AI-enabled discovery
- Develop partnerships with creators and influencers to extend reach and authenticity
- Establish editorial governance, content pillars and performance indicators for ongoing optimisation
- Implement the 9-step content strategy framework to embed structure, measurement and accountability
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I thoroughly enjoyed the course, I think partly because this was actually very timely for me as we are about to be working on a communication plan for the next 12 months, and having the principles of content strategy laid out and explained at this moment in time was super useful, and I know we'll be using a lot of the ideas and templates in our planning.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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