Overview
Email is one of the most important communications channels for marketers – keeping us in touch with existing customers, cementing relationships with prospects and securing sales. While data and targeting are obviously critical to success, good copywriting can also play a vital role in getting people to open, engage and click through to online web content.
Whether you’re originating copy from scratch or using AI to support you, this interactive course will allow you to explore the challenges that come with email and learn how to craft messages that produce real results. From subject lines and personalisation, through to body copy and call to action, you will have the opportunity to hone your writing skills and build your confidence.
Who should attend?
This course will benefit anyone involved in drafting or approving copy for email. It’s likely you’re a marketer or communications professional with some existing experience of working with this channel.
Learning outcomes
- Craft captivating subject lines to increase open rates
- Discover how to personalise copy more effectively
- Practise developing email headlines, body copy and call to action
- Learn how to construct effective email newsletters
- Consider how to develop a consistent tone of voice
- Discuss the most appropriate and effective use of AI
- Sustain a message across an email campaign/ customer journey
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