Winning new customers is only the first step; long-term success depends on keeping them engaged and loyal. This workshop focuses on how to retain customers by building stronger relationships, deepening engagement and creating propositions that encourage repeat purchase. You will learn how to set clear retention objectives, use journey mapping to uncover loyalty opportunities and apply segmentation to deliver relevant activity.  

The session also explores how customer insight, predictive techniques, automation and AI can be applied to prioritise and personalise engagement. It also shows how to connect retention and engagement activity to business goals and measure the impact with the right metrics. You will use a case study from your own business throughout the day to link the learning back to your own business challenges.