This online course is for anyone looking to develop practical digital marketing skills. The course was developed by digital marketing specialists with the aim of providing you with practical skills that can be put to work immediately. This is an on-demand course built around the key digital channels, including:
- SEO - improving search engine results
- PPC - enhancing conversion opportunities
- Social Media - deepening customer engagement
- Content Marketing - supporting consumer decisions
- Display Advertising - increasing brand preference and sales
- Email Marketing - optimising campaigns
- Websites and Usability - improve site performance and experience
- Key Trends - understanding the key drivers of change
This flexible course is built around 25 hours of online study of core subjects and supporting topics. It is designed to allow you to study key channel subjects in any order.
To help you apply the insights and tips, you will have access to the content for twelve months.
Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.
For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.
The course has been designed for marketing professionals, business owners and entrepreneurs looking for a comprehensive overview of key digital marketing channels.
Following the completion of the course, delegates will be able to:
- SEO – optimise keyword and landing page analysis
- PPC – improve conversion while reducing costs
- Social Media – plan campaigns and analyse results
- Content Marketing – support the pathway to purchase
- Display Advertising – increase awareness and conversions
- Email Marketing – optimise customer relationships
- Websites and Usability – develop engagement and conversions
- Key Trends – identify key digital marketing challenges
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Need some help?
Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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