Email Marketing

Overview

Email remains one of the most cost-effective marketing channels, delivering a strong ROI across all industries. But those seeing the highest returns from this direct communication channel, are those who have created a customer first, intelligent email marketing strategy. During the day, you'll discover exactly how to do exactly that, and ensure you’re creating a strategy that when implemented, optimally, sends the right message to the right person at the right time. You’ll discover useful tips and how to get the most out of this important channel, learning effective techniques which can be put into action immediately; enhancing and maximising the potential of email creation, deployment, and analysis to improve campaign performance in this key channel.

Who should attend?

This course is for marketers who understand the basics of email marketing but want to improve the performance of their campaigns.

Learning outcomes

How to:

• Create a successful email marketing strategy plan
• Optimise your email design and structure
  
  • Create open worthy subject lines
  • Optimise for mobile and responsive design across multiple devices
  • Use interactive email techniques: Video, GIF’s, AMP and more
  • Create copy that converts and connects with your subscribers
• Use data to enhance your messages and meet your goals
• Ensure your email marketing is compliant: GDPR & ePrivacy
• Segment and personalise your messages
  
  • Using dynamic fields to bring your content into each subscriber’s real-life situation (marketing moments)
  • Adding dynamic content to adjust sections of copy, images, offers or CTA buttons
• Set up and optimise your automated campaigns
• Understand and optimise your email campaigns