Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising platforms in the world (even after the recent Apple privacy updates).
This course is designed to teach you how to run results-driven Facebook advertising campaigns and takes you through all the important aspects of audience selection, campaign development and performance monitoring. Our six-step framework is designed to provide you with the processes and checklists that will help you plan and optimise your campaigns.
This course is for marketers or business owners looking to plan and run results-driven Meta advertising campaigns.
How to:
- Plan Meta advertising campaigns using a 6-step framework
- Develop your Meta audience personas and ad sets
- Manage Meta pixel and event tracking implementation
- Set up Meta ad funnels within the audience centre
- Build Meta audiences following best practice
- Design ads and use formats that deliver results
- Build large campaigns with multiple ad sets and ads
- Optimise and scale your campaigns
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Really informative and granular in terms of campaign build and optimisation. I felt really comfortable asking questions and the Course Director was great at giving her advice and best practices relating to our business. It has provided me with the knowledge and confidence to make informed decisions regarding campaign strategies moving forward. I would highly recommend this course to anyone who is considering it.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
