GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base, with more personalised journeys. As this is likely to result in a higher return on investment, GDPR provides marketers with a game-changing opportunity.
This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR. It takes an in-depth look at the key areas that will have a direct impact on marketing and the challenges that GDPR poses to the marketing list industry.
Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.
For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements.
This online course is for anyone who works in marketing or wants to know how GDPR impacts the marketing industry.
- The key elements of GDPR that affect marketers and the opportunity it provides
- Compliant opt-ins and opt-outs with everything you need to know around consent
- Best practice email, text and direct mail campaigns and learn how to keep people subscribed
- How to treat legacy contacts if you have relied on consent as their legal basis
- What ‘legitimate interest’ means and what to do if you are not sure that legitimate interest applies to you
- Whether to rely on consent or legitimate interests as your legal grounds for processing personal data
- The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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