Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it.
The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI.
The key features include:
- Insights powered by artificial intelligence (AI)
- Deeper audience integration with Google Ads
- Customer lifecycle-framed reporting
- Customer-centric data measurements
- New navigation and reporting
- Enhanced ecommerce reporting
- Customise reports
- Using explore reports
Users of GA4 in Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers.
If you are a GA4 Editor or Administrator the Google Analytics 4 (GA4) Advanced course covers advanced settings.
Events
- What are the new events in GA4
- How key events have now replaced goals
- How to set up events that track your website's key events
New reports
- Acquisition – Tracking visitors from first to last touch
- Engagement - Focusing on the detail of engagement time
- Monetisation – Monitoring revenue generation
- Retention - Analysing users by cohorts and LTV
- User Demographics - Location, age, interests, language
- User Technology - How users prefer to access your site
Advertising
- Which channels drive the most key events?
- Which touchpoints do customers use?
- First, last and data-driven models
Use Explorations
- Path analysis
- Funnel analysis
- Segment overlap
- User explorer
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
A great way to build confidence in the subject, felt reassuring as well to know we could reach out post-course for additional support. I like the way the day was structured, allowed for us to process across the day and were always welcome to ask questions as we went.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
