Google Analytics 4 (GA4) Advanced

Overview

Google Analytics 4 is becoming a key tool for marketers developing a Privacy-First Strategy. This course is designed to go beyond day-to-day reporting and build a strategic approach to developing customer insights using GA4.

Who should attend?

This course is aimed at marketers and analysts who are already using GA4 looking to develop a greater understanding of how to improve tracking performance. It will also help you set up advanced reports and generate insights into brand awareness, ecommerce and lead generation.

If you are not already using GA4, you may be interested in attending the Google Analytics 4 (GA4) course prior to attending this course

Learning outcomes

• Determine which set up of Google Analytics 4 is needed for your brand, ecommerce or lead generation
• How to improve the setup if it was automatically generated by Google
• Advanced set up of cross domain tracking and subdomains
• Gain a deeper understanding of tracking specific events and conversions for 
  • Brand awareness
  • Ecommerce
  • Lead generation
  • Publishers 
  • Customer support
• Using Explorations to build segments and audiences
• Advanced customised reports to improve insights for your teams
  • Organic search performance
  • PPC reports
  • Social reports
• Advanced Explorations
  • Cohort exploration
  • Segment overlap
  • User exploration
  • User lifetime
• How to export to BigQuery
• Import and track Bing and Facebook advertising data
• Understand Google Analytics attribution modelling
• How to use Google Advertising reports for multi-channel funnels