Introduction to Public Relations

Overview

In this practical one-day workshop, you will learn the principles of online and offline press relations, writing for the media, understanding a news story and the essential tips to launch an offline or online event.

The course is highly interactive, with ample of opportunities to produce work and discuss assignments. Practical exercise will help you write with greater confidence and build the skills to nurture media relationships and shape your essential ‘black-book’ of press contacts.

Who should attend?

Any marketer or communications professional who wishes to understand up-to-the-minute, highly effective public relations.

Learning outcomes

• What drives journalists and reporters
• What journalists need from PR professionals
• Understand the power of storytelling
• Create your story across channels and through influencers
• Plan and pitch: develop a successful PR plan
• Evaluate your PR to prove its impact on your business
• Understand the Five Ps of PR
• Write compelling press releases and develop your story ‘hooks’
• Leverage social channels to build media relationships
• Reach the right people: report your story to the world
• Deliver online launches: how to plan webinars and PR websites
• Create a news hook, turning a weak story into a powerful narrative
• Deal with negative reviews and comments