Marketing Dashboards

Overview

Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive one-day course will equip you with practical tools, templates, and frameworks that you can take away and tailor to your business dashboard needs. Learn how to design and build marketing dashboards that visually create a story, turning numbers into insights and actions. The course will emphasise the importance of selecting the right data, storytelling, and data visualisation techniques to effectively engage stakeholders and drive informed decision-making. Additionally, we will cover the fundamentals of Google Analytics 4 (GA4) and teach you how to identify the right metrics from GA4's key reports.

Who should attend?

This course is designed for marketers looking to develop a best practice framework to identify the metrics and information to provide context to the performance of their marketing efforts. Additionally, marketers interested in improving their understanding of Google Analytics 4 (GA4) to create reports and dashboards will benefit from the course content.

Learning outcomes

• Develop and build a tailored marketing dashboard for your business
• Identify the right metrics and data sources to measure marketing performance
• Use storytelling techniques to turn data into a compelling narrative
• Apply principles of data visualisation for effective marketing dashboards
• Understand the features and navigation of Google Analytics 4 (GA4)
• Design visually appealing and easy-to-understand marketing dashboards using Microsoft Power Bl, Tableau and Looker Studio
• Implement best practices for dashboard layout, colour, and data hierarchy
• Integrate online and offline channels in your marketing dashboards
• Expand your awareness of best practices in marketing dashboard creation
• Effectively present dashboards to engage stakeholders and drive understanding
• Analyse case studies of successful marketing dashboards for inspiration
• Explore innovative approaches and technological solutions for marketing dashboards