Product Leadership Masterclass

Overview

The world around us is changing fast and as product leaders it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online interaction & home working, through to the increasing customer preference for sustainability.

We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive. Organisations that make faster, evidence-based good investment decisions will be the ones that continue to succeed. 

But how do we encourage & support our teams to find opportunities to innovate, so that we grow profits, market share and secure our organisation’s future leadership position? How do we help our leadership teams to prioritise innovation and give good ideas a chance? Can you say that all your current internal investments are based on good enough evidence of market need and desire? 

This stimulating masterclass will bring you practical methods, tools and techniques, real world examples, the opportunity to develop your network with like-minded individuals, share common challenges and learn from each other’s experience. By the end of this masterclass, you will be able to help your organisation to be more innovative, designing and delivering faster and more efficiently to meet changing market needs.

Who should attend?

B2C and B2B senior product & proposition leaders, who are responsible for growing existing product portfolios and finding opportunities to move into new products and markets.

Learning outcomes

• Examine the strategic role of product and its integration with core organisational functions
• Assess the value of a product and customer-centric model at a strategic level
• Analyse the alignment of business vision, product vision, product strategy and product roadmap 
• Conduct a strategic portfolio review using tools including the product lifecycle, Boston Matrix and 3 Horizons model
• Define the key components of an effective product strategy and validate risky assumptions with rapid, cost-effective experimentation
• Audit execution challenges and pinpoint targeted improvements to improve decision-making 
• Refine delivery processes through iterative, incremental approaches aligned with customer priorities
• Influence organisational culture change to encourage innovation and reinforce product strategy