This interactive one-day course will provide a comprehensive understanding of how social media marketing can drive business results through the whole funnel, from awareness and consideration through to conversion and retention. We explore how to plan and develop an effective process for publishing and promoting content that engages audiences across the key social channels - Facebook, X/Twitter, Instagram, TikTok and LinkedIn.
This course is designed for marketers already working in social media and who want to develop an effective process for publishing and promoting content and improve performance across the marketing funnel.
- How to develop effective social media plans
- Set realistic social media objectives and goals
- Define and segment your audience for maximum relevance
- Integrate your owned (organic), earned (advocacy and influencers) and paid (ads) activity for optimal results
- Create engaging content that actually gets seen by your target audience
- Run ad campaigns that use the latest techniques for optimisation and efficiency
- Explore the use of AI in social media marketing for improved targeting and engagement
- How to prepare for and manage social media crises effectively
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Fantastic, really interesting topics and useful takeaways. Will was brilliant and really laid back.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
