The CIM AI in Marketing Programme

Overview

The CIM AI in Marketing Programme explores how artificial intelligence is reshaping marketing through data-driven insight, automation, personalisation and creative innovation. It covers the practical use of AI across every stage of marketing — from audience analysis and predictive modelling to campaign planning, optimisation and content generation.

It shows how AI tools can enhance segmentation, automate decision-making and personalise messaging across channels. The course also examines AI’s role in media planning, customer engagement and performance measurement, alongside applications in content, design and video production. Through demonstrations, frameworks and applied exercises, professionals gain the capability to integrate AI effectively across marketing activity.

Who should attend?

The course is designed for those looking to apply AI effectively across marketing. It builds capability in using AI for insight generation, automation, personalisation and creative development, providing practical methods to integrate AI into campaigns to improve efficiency, performance and measurable impact.

Learning outcomes

• Understand the scope and applications of AI across the marketing lifecycle
• Use AI for data analysis, predictive modelling and actionable marketing insight
• Apply AI to segmentation, audience discovery and behavioural targeting
• Automate campaign workflows, testing and optimisation using AI tools and agents
• Employ AI for decision support, media planning and dynamic budget allocation
• Integrate AI across channels to enhance customer journeys and real-time engagement
• Deliver personalised content, messaging and experiences using generative AI
• Create and adapt text, visual and video assets through AI-driven tools
• Plan and manage AI implementation to improve capability and operational efficiency
• Apply ethical and responsible practices in the design and delivery of AI-enabled marketing