The CIM AI in Marketing Programme explores the practical and strategic use of artificial intelligence and automation across marketing. It examines how AI is applied across key digital channels to support insight generation, planning, execution, optimisation and performance measurement.
The course covers the use of AI and automation in data analysis, modelling, workflow design, and campaign management. It explains how these capabilities are applied across channels such as websites, ecommerce, search, social media, email, and content platforms to improve segmentation, targeting, decision-making, customer engagement and measurement. It also addresses the role of generative AI in text, design, and video production.
Through frameworks, demonstrations and applied exercises, the programme provides clear terminology and practical approaches for using AI and automation responsibly and effectively within marketing activity.
The course is designed for those looking to apply AI effectively across marketing. It builds capability in using AI for insight generation, automation, personalisation and creative development, providing practical methods to integrate AI into campaigns to improve efficiency, performance and measurable impact.
- Understand the role and applications of AI and automation across the marketing lifecycle
- Use AI for data analysis, modelling and actionable marketing insight
- Apply AI to segmentation, audience discovery and behavioural targeting
- Design and apply automated workflows and AI agents to support planning and execution
- Automate campaign testing, optimisation and performance monitoring using AI tools
- Employ AI and automation for decision support, media planning and budget allocation
- Integrate AI and automation across digital channels to improve customer journeys
- Deliver personalised content, messaging and experiences using generative AI
- Create and adapt text, visual and video assets using AI-enabled tools
- Apply ethical and responsible practices in AI- and automation-enabled marketing
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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