This is a practical course for marketers responsible for planning or managing digital channels, whether in a digital specialist or general marketing role. It is ideal for those who want to improve their ability to deliver integrated digital strategies, manage performance and contribute more confidently to business growth. No technical knowledge is required. 

• Understand the current digital landscape and digital marketing strategy
• Plan integrated digital campaigns using insights, journey mapping and attribution
• Apply strategic use of key digital channels:
  
  • SEM: Use search to capture intent and direct high-value traffic
  • Search: Increase visibility with relevant, optimised content
  • PPC: Target specific audiences with measurable ad spend
  • Websites: Create a clear, user-friendly experience that supports conversion
  • Display Advertising: Build awareness through targeted digital presence
  • Social Media: Connect and engage with audiences across platforms
  • Content Marketing: Plan content that supports brand and customer goals
  • Influencer Marketing: Activate campaigns using creators to drive action
  • Affiliate Marketing: Drive performance through cost-effective partner networks
  • Email Marketing: Deliver relevant messages to build loyalty and prompt action
• Set KPIs, apply frameworks and use analytics to drive continuous improvement