The CIM Digital Marketing Programme

Overview

The CIM Digital Marketing Programme is a focused, practical course for marketers who want to plan, manage and measure digital activity with greater confidence and commercial impact. It covers the latest tools, channels and techniques - giving professionals a structured approach to building digital marketing strategies that deliver results. 

The course explores key digital channels including SEO, PPC, social media, content, email, influencer, affiliate and display. Delegates learn how to integrate digital into wider marketing strategy, use data to drive decision-making, and apply best-practice frameworks across the customer journey. 

Who should attend?

This is a practical course for marketers responsible for planning or managing digital channels, whether in a digital specialist or general marketing role. It is ideal for those who want to improve their ability to deliver integrated digital strategies, manage performance and contribute more confidently to business growth. No technical knowledge is required. 

Learning outcomes

• Understand the current digital landscape and digital marketing strategy
• Plan integrated digital campaigns using insights, journey mapping and attribution
• Apply strategic use of key digital channels:
  
  • SEM: Use search to capture intent and direct high-value traffic
  • Search: Increase visibility with relevant, optimised content
  • PPC: Target specific audiences with measurable ad spend
  • Websites: Create a clear, user-friendly experience that supports conversion
  • Display Advertising: Build awareness through targeted digital presence
  • Social Media: Connect and engage with audiences across platforms
  • Content Marketing: Plan content that supports brand and customer goals
  • Influencer Marketing: Activate campaigns using creators to drive action
  • Affiliate Marketing: Drive performance through cost-effective partner networks
  • Email Marketing: Deliver relevant messages to build loyalty and prompt action
• Set KPIs, apply frameworks and use analytics to drive continuous improvement