The CIM Social Media Programme

Overview

The CIM Social Media Marketing Programme explores all core aspects of social media marketing, from strategy and content planning to community engagement and performance evaluation. It develops the capability to plan, create and manage social activity that strengthens brand presence, builds engagement and delivers measurable outcomes.

The course covers platform selection, paid and organic activity, influencer collaboration and analytics to improve channel performance. It also examines trends, governance and ethical considerations, helping professionals apply social media marketing with confidence, creativity and commercial focus.

Who should attend?

This course is for professionals who want to deepen their understanding of how social media drives engagement, reputation and performance. It is suited to those looking to refine how social channels, content and campaigns are planned, managed and measured to achieve stronger results.

Learning outcomes

• Develop a social media strategy that connects audience insight with brand objectives
• Use analytics and listening tools to interpret audience behaviour and engagement
• Create content plans aligned to each platform’s audience, format and algorithm
• Combine paid, organic and influencer activity to build reach and advocacy
• Manage communities to strengthen relationships, responsiveness and reputation
• Apply metrics and dashboards to assess engagement and content performance
• Optimise creative formats, posting schedules and targeting using real-time insight
• Evaluate emerging trends, regulation and ethics shaping social media marketing