The Sustainable Marketer

Overview

Sustainability is becoming central to how businesses operate – influencing planning, budgeting and everyday decisions. Marketers are in a strong position to lead this shift, helping brands communicate their purpose, build trust and deliver value in a responsible way.

This one-day course provides clear, practical guidance on how to apply sustainability across your marketing activity. It sets the context for why sustainability matters to business, explores how marketing can support behavioural change, and shows how to communicate credibly and avoid greenwashing.

You’ll explore real-world examples of brands combining purpose with performance, reframe key marketing models through a sustainability lens, and use practical tools to align activity with wider business goals. The course supports you to develop sustainability as a driver of brand loyalty and commercial success and helps you take the lead in building responsible marketing strategies at both a strategic and tactical level.

Who should attend?

This course is for marketers responsible for shaping their organisation’s approach to sustainability. It supports the development of practical, marketing-led strategies that align purpose with performance.

Learning outcomes

• Understand the broader sustainability landscape and business goals
• Define what sustainable marketing means, why it matters and how to apply it
• Explore marketing’s role in enabling purpose-led growth and behaviour change
• Apply key marketing models through a sustainability lens
• Assess marketing’s footprint and reduce environmental impact across channels
• Understand green claims regulation and how to avoid greenwashing
• Engage employees, customers and partners to drive sustainable outcomes
• Communicate sustainability clearly, credibly and in line with strategic goals
• Develop a Sustainable Marketing Action Plan to guide practical application