Overview
This Masterclass is for marketing leaders and aspiring leaders, looking to holistically develop your leadership skills, using a hybrid of coaching techniques and tools to determine a leadership style that is authentic to you, plus the practical skills needed to lead your marketing function, organisation, and teams.
A key philosophy of the Whole Marketer approach is that ‘we can only help others in the extent to which we know ourselves’ and having this level of self-awareness and authenticity is now widely recognised as desirable and effective leadership traits. Therefore, the masterclass begins by focusing on you, by developing your personal understanding on what drives and motivates you and other individuals. We then guide through the process of defining your leadership style and approach.
Who should attend?
Marketing managers and aspiring leaders, looking for a coaching and training hybrid approach to developing a leadership style that feels authentic and relevant to their role.
Learning outcomes
Improve your personal understanding:
- Clarify your values, purpose and career aspirations
- Increase self-awareness of drivers and beliefs
- Create strategies and goals for a rewarding marketing career
Define the type of leader you want to be:
- Leadership styles that inspire and motivate
- Understand essential leadership skills for future marketers
Practical leadership through:
- Providing clarity for the team and individuals
- Creating Personal Development Plans (PDPs)
- Managing culture and development work-streams
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What our customers say
Absolutely brilliant! A great balance of coaching and learning, there was time for reflection on the content covered and it was so refreshing to be able to choose whether to interact or not, there was no pressure to do so, which is not always the case. In fact, this lack of pressure made it easier to interact and we had lots of very insightful conversations during the course.
Really informative and relevant to my role.
