User Experience (UX) plays a pivotal role in an organisation’s success. A seamless and engaging user experience will help deliver user satisfaction, customer loyalty, and overall business growth. We will examine how to measure user experience success, as well as how to analyse and improve user journeys (including the critical touchpoints and pain points that shape user experiences).
We will also explore aspects of digital psychology that will help you to create digital experiences that resonate deeply with diverse user groups - including neurodiversity, personality traits, and motivational drivers. Additionally, we evaluate the importance of integrating AI to elevate user experiences and streamline processes. Throughout the day, we apply theory, research, and real-world examples, ensuring practical application and relevance to delegates' UX projects.
This course is aimed at marketers and analysts who are already using GA4 looking to develop a greater understanding of how to improve tracking performance. It will also help you set up advanced reports and generate insights into brand awareness, ecommerce and lead generation.
If you are not already using GA4, you may be interested in attending the Google Analytics 4 (GA4) course prior to attending this course
- Determine which set up of Google Analytics 4 is needed for your brand, ecommerce or lead generation
- How to improve the setup if it was automatically generated by Google
- Advanced set up of cross domain tracking and subdomains
- Gain a deeper understanding of tracking specific events and conversions for
- Brand awareness
- Ecommerce
- Lead generation
- Publishers
- Customer support
- Using Explorations to build segments and audiences
- Advanced customised reports to improve insights for your teams
- Organic search performance
- PPC reports
- Social reports
- Advanced Explorations
- Cohort exploration
- Segment overlap
- User exploration
- User lifetime
- How to export to BigQuery
- Import and track Bing and Facebook advertising data
- Understand Google Analytics attribution modelling
- How to use Google Advertising reports for multi-channel funnels
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Really enjoyed the course - it made me realise the importance of UX throughout the whole project and made me think about aspects I hadn't considered. I liked the different examples as this helped bring the subject to life.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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