GLOBAL ORGANISATIONS LAUNCH THE DATA LITERARY PROJECT TO COMBAT DATA ILLITERACY

• Global organizations - including Qlik, The Chartered Institute of Marketing (CIM), Cognizant, Experian & Pluralsight - join forces to build a data literate world for all
• The project brings together extensive educational and professional training resources, interactive assessment tools and access to a community of experts
• To learn more, visit: thedataliteracyproject.org
  
  

Today global industry leaders launched The Data Literacy Project to meet the growing demand for a data literate workforce. The community is dedicated to making society fluent in data, and places data literacy at the heart of individual and organizational success.

As an essential skill in the Fourth Industrial Revolution, data literacy empowers everyone to ask questions of data and machines, build knowledge, make decisions and communicate its meaning with others. Yet, experts estimate that fewer than one-third of us can confidently understand, analyze and argue with data.*

The Data Literacy Project was conceived by data analytics leader Qlik®, who launched the initiative with five founding partners: Cognizant, Experian, the Chartered Institute of Marketing, Pluralsight and Data to the People. These organizations will drive the agenda, deliver educational resources and training and ensure the project achieves its mission.

“With the growing presence of automation, robotics and artificial intelligence, feeling comfortable and confident working with data is critical for individuals navigating the future of work,” said Mike Capone, Qlik CEO. “We have brought together this group of passionate leaders to ignite discussion, create better resources and drive greater appreciation for data skills that are critical for the data revolution occurring around us.”

“There is also an important role for organizations to play in building a data literate world,” said Capone. “Our new Data Literacy Index shows large companies have the potential to achieve $500 million in higher enterprise value through a more data literate culture and workforce, and yet only a third of enterprises provide employees with data literacy training, showing a significant adoption and enablement gap.”

The Data Literacy Project is committed to:

• Inspiring major organizations globally to make data literacy an imperative;
• Creating the most accessible and comprehensive global data literacy educational resource ecosystem; and
• Empowering educational institutions globally to place data literacy into the mainstream curriculum.

The project will be working over the next six months to build a roadmap to deliver against these declarations, and invites private and public sector organizations, governments and education institutions to join the mission.

The new Data Literacy Project platform will act as the community hub, providing assessment tools, information and learning resources for both individuals and organizations to help them improve their data literate skills, culture and even society.

The educational resources will be regularly updated to provide continued, tailored learning programs for individuals. Organizations will also be invited to use the upcoming assessment tool to help them identify their data literacy maturity and see how enhanced data literacy can improve their corporate performance.

In addition, a Data Literacy Project advisory board has been formed to provide strategic guidance on how the Data Literacy Project can best achieve its goals, as well as give direction on how to shape educational content and assessment tools. All advisory board members will be announced in due course.

For more information on how to get involved, visit: www.thedataliteracyproject.org

*Source: Qlik How to Drive Data Literacy within the Enterprise

Founding Partners’ comments:

Experian:

“Today’s world runs on data. We all leave footprints in the digital world, from the profiles we build of ourselves online, to the countless internet searches we conduct each week, to the information we share via a myriad of apps downloaded on a multitude of devices. The proliferation of new technologies has meant that those footprints – the information and data generated through our digital actions – are seen, recorded and analysed, not only by the service providers but often by their partners as well. Data is everywhere. In today’s data-driven marketplace, it’s absolutely fundamental that businesses are data literate. The quality, management and understanding of data is crucial for both businesses and society. It allows businesses to develop better products and services, and it is also the key to building better relationships with their customers.”

Paul Malyon, Data Strategy Manager, Experian

Pluralsight:  

“Technology is driving rapid change in the way the world collects and analyzes data. As a result, data literacy is becoming increasingly important to every role within an organization. It decentralizes and enables faster, smarter decisions at every level in the company, which is key to staying ahead of the competition.”

Chad Utley, Chief Content Officer, Pluralsight

CIM:

“We are pleased to be a founding member of the Data Literacy Project. Organisations must put the customer at the heart of everything they do, and the marketing profession is in a key position to drive and support this, with greater insight into consumer behaviour than ever before. The greater level of data literacy within an organisation the greater the ability to interpret, utilize, strategize and use data from across the business, driving revenues.”

Gemma Butler, Marketing Director, CIM

Data to the People:

“The community of people contributing to the Data Literacy Project are the leading voices in this space - all driven by a shared desire to build and nurture lifelong data literacy across the globe. Our collective work is aimed at exactly that - improving global data literacy - and the resources we’ve made available through the Data Literacy Project cover all aspects of an individual's, or an organisation's, journey towards data literacy - from measurement and benchmarking through to activities and training courses that will bolster the level of data literacy across all groups.  It really is a 'one-stop-shop' for everything an individual, community or organization needs to make headway in this area.”

Jane Crofts, Data to the People

About Qlik

Qlik’s vision is a data-literate world, one where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in more than 100 countries and serves over 48,000 customers around the world.

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.