Media round-up: Hyper-personalisation, marketing legislation, The Pitch and key partner announcements
CIM spoke to leading publications on a range of topics key to marketers including: marketing legislation, careers in marketing, hyper-personalisation marketing, AI, mental health, professionalism and standards in marketing and key partnerships both in the UK and across the world.
Acting as a voice for our members, we reinforced the importance of marketing having a clear voice and a vital role in the formation and direction of key government legislation.
See below a summary of some of the media articles featuring CIM’s views over the past few weeks:
The Future of Retail and E-Commerce Thought Leadership Report -
The Guardian: Hyper-personalisation: The future of retail and ecommerce
For The Guardian's Future of Retail and E-commerce Campaign, our CEO Chris Daly wrote a piece on the importance of best practice when it comes to data and hyper-personalisation:
“In a world flooded with options and noise, hyper-personalisation is a powerful approach that offers benefits for both customers and brands. However, this power must be wielded responsibly and ethically, guided by best practices in marketing.
“The future of shopping isn't just digital - it's deeply personal, and it demands a serious and professional commitment from businesses and marketers to deliver value, build trust and loyalty and avoid the significant pitfalls of getting it wrong.”
You can read the full feature here.
Apprenticeship Reforms -
Onrec: Government Apprenticeship Reforms Open New Doors for Young Talent and Marketing-led Businesses
CIM’s director of qualifications and partnerships Maggie Jones commented on the apprenticeship reforms that are set to come into force, with the Institute for Apprenticeships and Technical Education (Transfer of Functions etc) Act providing a mixed picture for our members.
“We welcome the focus on the opportunities for lower-level apprenticeships. By lowering the barriers to entry and offering more structured, supported pathways, we are giving young talent the tools they need to thrive. It’s not just about learning on the job - it’s about building confidence, capability, and long-term career prospects.
“We are, however, concerned that opportunities for lifelong learning may be limited in the fast-paced and constantly evolving marketing industry.”
You can read the full feature here.
The Pitch 2026 -
Learning News: The Pitch: CIM and IBM to Challenge Marketing Students in Global Competition to find the Marketers of the Future
We recently announced a partnership with IBM for The Pitch 2026, a global student competition that aims to equip young marketers for their first professional role in the sector.
This story was covered in Learning News, with CIM director of qualifications and partnerships Maggie Jones commenting on the announcement:
“The Pitch is more than just a competition—it’s a launchpad for the next generation of marketing talent. By working with a global innovator like IBM, we can provide students the chance to tackle a real-world, contemporary challenge, gain invaluable insights from industry leaders, and develop the confidence and skills they will need to thrive in their careers.
“The experience of entering the competition can bolster a CV and provide future marketers with a competitive edge when starting out in the profession. There are also plenty of benefits and prizes for the teams who win. This is a unique opportunity for students to stand out, be inspired, and prove they are truly the marketers of the future.”
You can read the full feature here.
CIM Events -
BusinessNewsWales: Cardiff to host CIM Wales Marketing Skills Forum
CIM Wales region chair Gavin Davies expressed his excitement about the Marketing Skills Forum, which is set to take place in Cardiff on June 25th:
“After last year’s successful branding forum, we are pleased to return to the Cardiff City Stadium for another amazing event, with a great mix of local and national speakers.
"As well as delivering fascinating insight, the event will provide valuable networking opportunities for those looking to build alliances and relationships. This is another ‘must attend’ event for all professional marketers."
You can read the full feature here and register for the event using the following link: https://www.cim.co.uk/event/116763/.
PM Society Announcement -
PharmiWeb.Com: The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
This week, we announced a partnership with the Pharmaceutical Marketing (PM) Society to build capability and excellence in marketing in the pharmaceutical industry. CIM chief executive Chris Daly spoke about the alliance:
“We’re excited about this partnership with the PM Society as the pharmaceutical industry is an important sector that we work with regularly. This programme will further embed the value of developing high level capability and performance.”
Mental Health and Managing Teams -
Little Black Book: Coping In The Fast Lane of Marketing
CIM director of membership and people Sarah Lee-Boone’s byline piece for Little Black Book focused on the need for employers to go further to protect the wellbeing of marketing professionals in the sector:
“Mental health action still needs work and sustainable, long-term strategies remain essential for continued progress.
“We need to double down on these efforts to ensure that marketers have the right environment to not only do their jobs, but thrive, so we can retain the great talent we already have and create confidence for professional growth. A healthy team is a productive team, and there is an intrinsic link between a healthy workforce, stress management and productivity.”
You can read the full feature here.
Workplace Wellbeing Professional: Sarah Lee-Boone: How Organisations Can Lead By Example On Managing Teams And Mental Wellbeing
Sarah Lee-Boone also provided top tips on how employers can support the mental wellbeing of their employees, including marketing professionals:
“To truly support employee wellbeing, we should avoid a one-size-fits-all approach. Similar to how marketers focus on understanding individual customer needs, a more effective strategy involves recognising and addressing the unique wellbeing needs of each employee.”
You can read the full feature here.
2025 Financial Services Summit -
World Media Group: The Editors’ View: Trade, Tariffs and the Shifting Global Order
On June 4th, CIM co-hosted the 2025 Financial Services Summit at the Reuters office in London.
100 leading marketers from across the financial services sector attended, including key figures from HSBC, IBM, Investec, Lloyds and J.P. Morgan.
During the event, we ran a media panel featuring the BBC’s economic editor Faisal Islam, POLITICO Europe’s senior finance editor Izabella Kaminska and Reuters’ EMEA Finance & Markets editor Elisa Martinuzzi.
Read more about the panellists' insight here.
Marketing Professionalism and Standards -
A survey by CIM conducted this year revealed that nearly half (45%) of business leaders have reservations about the level of professionalism across marketing, HR and sales. Additionally, 39% believe a lack of professional approach has led to wasted budgets. CustomerThink are the latest outlet to cover these findings.
CIM East of England Digital Marketing Conference -
We hosted the 17th CIM East of England Digital Marketing Conference last Tuesday, with a host of speakers delivering fascinating insights. For an overview of the key takeaways, click here to read our LinkedIn post on the event.
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