The Pitch: CIM and IBM to Challenge Marketing Students in Global Competition to find the Marketers of the Future​

• IBM to partner CIM for this year’s global competition
• Students set to tackle creative challenges designed to test their marketing skills and deliver real-life marketing experience
• Competition open to both undergraduate and postgraduate students, who will take part in separate competitions in March

28 May 2025: The Chartered Institute of Marketing (CIM) has launched the global student marketing competition, ‘The Pitch’, to students across the world. This year’s competition will be run in partnership with IBM, a global leader in technology and innovation.

CIM will work with IBM to provide students with an experience that equips them for their first professional role in marketing. Not only will IBM be setting this year’s challenge, but they will also host webinars and provide top tips to students on their journey through The Pitch, helping them to bring their ideas to life and become work-ready.

Now in its fifteenth year, The Pitch is part of a wider CIM initiative, The Marketing Club, which supports students throughout their studies, providing them with key content and advice to help them prosper and become ‘work-ready’, driving their career prospects.

The competition challenges aspiring marketers from across the globe to react to a real-life brief from a top organisation. Finalists will then go head-to-head in the hope of impressing a panel of expert judges and securing the coveted ‘Marketers of the Future’ title.

The Pitch provides students with experience pitching their ideas to industry experts, allowing them to develop their experience and boost their employability, helping them stand out in an increasingly competitive job market.

Discussing the launch of the competition, Strategic Partners Lead for UKI in IBM Consulting, Justin Ablett, said: “IBM is delighted to partner with CIM for The Pitch 2026. This collaboration offers aspiring marketers a fantastic opportunity to gain practical experience by solving a real-life challenge and developing a marketing plan for IBM’s latest innovations. It’s a wonderful chance for students to have fun, engage in creative thinking, and showcase their skills, which will undoubtedly be beneficial as they embark on their marketing careers.”

The competition is open to undergraduate and postgraduate university students who are studying for a marketing degree, or a business degree containing a marketing module, with the competition also accepting submissions from across the world.

Discussing the competition and its significance to students across the world, CIM’s director of qualifications and partnerships, Maggie Jones, commented: “The Pitch is more than just a competition—it’s a launchpad for the next generation of marketing talent. By working with a global innovator like IBM, we can provide students the chance to tackle a real-world, contemporary challenge, gain invaluable insights from industry leaders, and develop the confidence and skills they will need to thrive in their careers.

The experience of entering the competition can bolster a CV and provide future marketers with a competitive edge when starting out in the profession. There are also plenty of benefits and prizes for the teams who win. This is a unique opportunity for students to stand out, be inspired, and prove they are truly the marketers of the future.”

Successful teams will advance to the finals and be granted the chance to pitch their ideas and impress a panel of judges. The finals will take place in March 2026, with the winning teams from both categories being announced after the finals conclude.

Last year’s undergraduate winners, The Three Marketeers, a team comprised of Lauren Parr, Mehek Hathiramani, and Jenny Vu, from Newcastle University, said: “Embarking on such an exciting challenge and receiving positive feedback from the judges during the live final was a real ‘pinch me’ moment for us. We are immensely grateful to The Chartered Institute of Marketing and Every Youth for the opportunity to showcase our skills in such an interesting and unique competition.”

The initiative has been so successful that it is now recognised and now integrated into the degree programs of many universities globally.

The competition, which can also be integrated by tutors into their teaching curriculum, runs alongside the CIM Accredited Degree partnership programme, mapping marketing and business degrees against learning outcomes within CIM qualifications. Eligible undergraduate and postgraduate students can use their work as part of the competition to complete the Marketing in Action assessment to gain the Certificate in Professional and Digital Marketing.

To find out more information, details of the challenge and how to integrate it into your curriculum, please contact us via The Pitch email: thepitch@cim.co.uk.​

-ENDS-

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James Delves 
Head of PR, Content and Community, CIM
James.Delves@cim.co.uk  

Adam Jones
PR Executive, CIM
Adam.Jones@cim.co.uk

About CIM

For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever in supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.

On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.

We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem. Find out more about CIM by visiting www.cim.co.uk.