Raising marketing standards and empowering the next generation of marketers with our partners
At CIM, we believe that better marketing happens when we work together. Partnerships have always been a key part of how we grow. We build partnerships that extend reach, enhance reputation and unlock new potential – all while raising professional standards across the industry.
Whether you’re a university, professional body, global brand – a CIM partnership aligns your goals with our mission to develop better marketers through capability, credibility and community.
Education partnerships
Work together to support future marketing talent, through our mutual educational expertise, creating a world of responsible, skilled and confident marketing professionals.
As a CIM education partner we will work with you to map the marketing elements of your degree programme to our globally recognised qualifications.
For marketing or business degrees with significant marketing content, you may be able to offer your students exemptions from a CIM Level 4 Certificate in Professional and Digital Marketing or a CIM Level 6 Diploma in Professional and Digital Marketing, reducing the number of assessments from three, down to one or two.
For degrees with partial marketing content, students can gain an exemption from the CIM Level 3 Foundation Certificate in Professional & Digital Marketing, reducing the number of assessments from two, down to one.
Join our global network of Accredited Study Centres and offer CIM qualifications to your students.
CIM have played a key role in the development of the marketing apprenticeships and has a detailed understanding of the requirements of EPA. We value and recognise the importance of the EPA apprentice journey and use our years of experience and expertise to provide the support required.
Bring CIM onboard as your End-Point Assessment Organisation:
Some of our partners
Global partnerships
At the Chartered Institute of Marketing (CIM), we believe that marketing is a universal language—one that has the power to shape industries, connect communities, and drive sustainable growth. We are proud to work in partnership with a growing network of marketing institutes and associations across the globe.
Our partnerships with esteemed organisations such as the European Marketing Confederation (EMC), African Marketing Confederation (AMC), Marketing Hub in Greece, Chartered Institute of Marketing Ghana (CIMG), National Institute of Marketing Nigeria (NIMN), Tanzanian Marketing Science Association (TMSA), Uganda Marketers Society (UMS), Macau Marketing Institute (MMI), Zambia Institute of Marketing (ZIM), and the Marketers Association of Zimbabwe (MAZ) demonstrate our shared commitment to advancing the marketing profession on a global scale.
Global Collaboration, Local Impact
These partnerships are more than symbolic—they are strategic alliances built on mutual respect, shared values, and a common goal: to raise professional standards in marketing around the world.
Together, we are:
- Sharing Best Practice: Creating a dynamic platform for cross-border learning and knowledge exchange.
- Aligning Professional Standards: Working collectively to benchmark and elevate marketing competencies, ethics, and qualifications across diverse markets.
- Increasing Global Recognition: Enhancing the visibility and portability of professional marketing credentials so that marketers can thrive wherever their career takes them.
A Connected Future for Marketers
By fostering these collaborations, CIM is helping to build a truly global marketing community—one that supports lifelong learning, drives innovation, and ensures that marketing professionals everywhere are equipped with the skills, confidence, and credibility to lead with impact.
Together with our partners, we are shaping the future of marketing—globally aligned, locally relevant.
What makes a great partner?
A commitment to upholding the highest professional marketing standards and responsible practice.
We partner with organisations that are genuinely motivated to make a difference – not just tick a box.
We create more value when we work together, sharing expertise and resources that drive real-world results.
Benefits of becoming a CIM partner
Every partnership is built on shared goals. At CIM, we take a collaborative, flexible approach, shaping each relationship around your unique objectives and strengths.
While each partnership is unique, many of our partners benefit from:
- Brand alignment: Boost your profile by partnering with one of the world’s most trusted names in marketing.
- Co-branded opportunities: Collaborate on research, reports, events or campaigns to engage new audiences and strengthen thought leadership.
- Access to accredited learning: Equip your people with industry-recognised qualifications and training, supported by CIM’s expert-led resources.
- Global network and reach: Connect with an international community of marketing professionals, educators and business leaders.
