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  • A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.

    You’ll have the choice to choose from two qualifications at this level, to suit your individual career path. Each module can also be achieved as an individual award.

    Achieving the qualification

    To achieve either qualifications at Level 4, you’ll need to gain a pass in both mandatory modules and one elective module.

    Do you qualify?

    You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Also, if you have studied at one of our Accredited Degree Universities you will have gained exemptions from our CIM qualifications, meaning you will only need to complete one module instead of the usual three for the Certificate in Professional Marketing/Digital Marketing. Find out more about the exemptions available for Accredited Degree University students.

    If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

    You can contact your preferred Accredited Study Centre to discuss your options, or for further information, you can download the qualification specifications below:

    Certificate in Professional Marketing

    Certificate in Professional Digital Marketing

    Reasonable adjustments policy

    Reasonable adjustments enable a candidate with additional requirements to demonstrate their knowledge, skills and understanding to the levels of attainment required by the relevant CIM qualification specification. CIM ensures its Reasonable Adjustments Policy aligns to regulatory and legal requirements. The Reasonable Adjustments policy is available to learners on the MyCIM Portal once they are registered.

    What are the costs?

    There are three cost elements* to studying a marketing qualification at Level 4:

    1. Once you've selected your preferred Accredited Study Centre, contact them to discuss your tuition fees. Note that costs may vary for each centre.
    2. You'll then need to become a CIM Studying Member, for which the annual fee is £65.
    3. Finally, you’ll need to book your assessments through CIM when studying. The total assessment fee for this qualification is £450 (or £495 if choosing an online proctored examination). For students who reside in countries eligible for an international reduced rate, the total assessment fee for this qualification is £390 (or £435 if choosing an online proctored examination).

    *Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.