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• Article

  Report: Impact of Marketing – Rebuilding Careers

  This report delves into the industry, examining how marketers can rebuild their careers in the post-pandemic landscape.
• Article

  Setting up for success in your first marketing role

  Stepping into your first marketing role can feel as daunting as it does exciting. The dynamic nature of the industry often means that two days are never the same, which means plenty of opportunities and plenty of learning. Whether you’re a seasoned corporate veteran changing careers, or a complete newbie with a passion for the industry, an open mind and endless curiosity is the foundation of any successful marketing career.
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  Greensquashing: Why some organisations are quietly retreating from their sustainability promises

  In this article, CIM’s James Delves explores the impact of greensquashing, a phenomenon where organisations are quietly retreating from their sustainability promises
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  Navigating the post-Christmas slump: keeping customers engaged after the festive season

  Have you ever wondered how to foster your customer relationships during the quiet period following the holiday rush? Laura Bracher discusses customer retention strategies for brands, using customer behaviour data to help guide January campaigns and explains how connecting emotionally with consumers can benefit engagement.
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  Harnessing the power of generative AI: Insights from the CIM x IBM roundtable

  The recent CIM x IBM roundtable brought together senior marketers from global brands such as Allianz UK, Ford, Sage and Nationwide Building Society as well as representatives from leading marketing agencies to explore the transformative potential of generative AI in enhancing marketing creativity and efficiency.
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  Thriving in marketing: Holistic strategies for career growth in 2025

  This year is sure to present its share of challenges. With rapid digital transformation, evolving tech, and a constantly shifting operating environment, professional pressures can soon mount up. As we stand at the threshold of a new professional year, it is crucial to develop a strategic approach, personal understanding and resilience to go from surviving to thriving in a highly rewarding profession.
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  Report: Impact of Marketing - Rebuilding for Globalisation

  Our latest report paints a slightly reserved picture of the marketing industry at present.
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  Report: Impact of Marketing – Rebuilding better customer experiences

  The first in our 2022 series in the Impact of Marketing report, ‘rebuilding better customer experiences’ explores the challenges the marketing sector currently faces when it comes to engaging customers.
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  Report: The CMO50 – The challenges and opportunities for the year ahead

  Mid-2021 CIM launched the CMO 50 report uncovering how confident CMOs and marketing directors felt about the future and the big issues that kept them up at night.
• Article

  Report: Digital Skills Benchmark 2021

  In this latest iteration of the report, find out how the turbulence of 2020 has had a lasting impact on digital marketing capabilities.
• Article

  Report: The impact of marketing: Through the pandemic

  Our latest report in the CIM Impact of Marketing research series, finds that despite the challenges of the past few years, marketers are optimistic for the future of the sector.
• Article

  Report: The impact of marketing: Digital Vision - living on the cutting edge

  The second in our series on the impact of marketing, 'Digital Vision: living on the cutting edge', explores the marketer’s relationship with the online world.
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  Report: The impact of marketing: What is marketing’s mission?

  In the first of three papers in our Impact of Marketing series, we present our most in-depth study to date of the roles professional marketers are playing within business.
• Article

  The 7Ps of marketing

  The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. These seven elements provide a framework for planning and evaluating marketing strategies, and help ensure alignment between marketing strategies and customer expectations.
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  Social selling: Is it a must-have or just hype?

  Social selling has taken the marketing landscape by storm. In a world of fast-paced noise and low attention spans, platforms like TikTok Shop, Instagram Shopping and Pinterest Shopping are thriving. By allowing users to buy products directly from the content they’re already engaging with, brands are capturing that attention right at its core before the moment is lost. Because let’s face it, once attention goes, it’s hard to get it back.
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  Spend less and get more? How to upskill your team for maximum results on a tight budget

  The marketing industry has a dilemma: skills gaps are widening, while training budgets continue to shrink. But what if upskilling your team didn't have to come with a hefty price tag? With the right strategy, a learning-focused culture, and a sprinkle of creativity, teams can upskill without overspending.
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  Webinar recap: How can inclusive marketing drive brand growth?

  In recognition of Pride month, CIM’s member exclusive webinar in June highlighted the importance of diversity, equity and inclusion (DEI) in marketing.
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  A postcard from Cannes

  In this blog, Steph Inez Matthews recounts her highlights from her recent attendance at the 2025 Cannes Lions festival.