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Showing 18 of 440 results

• Article

  Launching your marketing career: How AI is changing the game

  Beginning your marketing career can often be daunting, particularly for graduate students or anyone just starting off their marketing career journey. Breaking down the job search into steps, from writing your CV to starting in your new role, can be a helpful way to minimise apprehensiveness. Technology is changing how both jobseekers and recruiters approach job searching, with AI fast becoming an essential tool for all. 
• Article

  Encouraging high performing teams

  In this article, we’ll look at what professional development means for marketers beyond the entry-level stage, the benefits it offers both individuals and teams, and how managers can ensure they create an environment that promotes growth.
• Article

  How to manage posting across multiple channels

  In this article, we’ll explore how to harness social media’s potential, particularly how to engage with multiple platforms.
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  Routes into marketing: Is an apprenticeship right for you?

  Marketing apprenticeships provide an accessible entry point into a marketing career, combining real-world experience with structured learning and qualifications.
• Article

  Can AI make us better marketers?

  From generating personalised content to analysing customer behaviour, new AI tools are constantly emerging, promising to make our work faster, easier, and more efficient.
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  Report: Impact of Marketing – Rebuilding Careers

  This report delves into the industry, examining how marketers can rebuild their careers in the post-pandemic landscape.
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  Setting up for success in your first marketing role

  Stepping into your first marketing role can feel as daunting as it does exciting. The dynamic nature of the industry often means that two days are never the same, which means plenty of opportunities and plenty of learning. Whether you’re a seasoned corporate veteran changing careers, or a complete newbie with a passion for the industry, an open mind and endless curiosity is the foundation of any successful marketing career.
• Article

  Greensquashing: Why some organisations are quietly retreating from their sustainability promises

  In this article, CIM’s James Delves explores the impact of greensquashing, a phenomenon where organisations are quietly retreating from their sustainability promises
• Article

  Navigating the post-Christmas slump: keeping customers engaged after the festive season

  Have you ever wondered how to foster your customer relationships during the quiet period following the holiday rush? Laura Bracher discusses customer retention strategies for brands, using customer behaviour data to help guide January campaigns and explains how connecting emotionally with consumers can benefit engagement.
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  Harnessing the power of generative AI: Insights from the CIM x IBM roundtable

  The recent CIM x IBM roundtable brought together senior marketers from global brands such as Allianz UK, Ford, Sage and Nationwide Building Society as well as representatives from leading marketing agencies to explore the transformative potential of generative AI in enhancing marketing creativity and efficiency.
• Article

  Thriving in marketing: Holistic strategies for career growth in 2025

  This year is sure to present its share of challenges. With rapid digital transformation, evolving tech, and a constantly shifting operating environment, professional pressures can soon mount up. As we stand at the threshold of a new professional year, it is crucial to develop a strategic approach, personal understanding and resilience to go from surviving to thriving in a highly rewarding profession.
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  Report: Impact of Marketing - Rebuilding for Globalisation

  Our latest report paints a slightly reserved picture of the marketing industry at present.
• Article

  Report: Impact of Marketing – Rebuilding better customer experiences

  The first in our 2022 series in the Impact of Marketing report, ‘rebuilding better customer experiences’ explores the challenges the marketing sector currently faces when it comes to engaging customers.
• Article

  Report: The CMO50 – The challenges and opportunities for the year ahead

  Mid-2021 CIM launched the CMO 50 report uncovering how confident CMOs and marketing directors felt about the future and the big issues that kept them up at night.
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  Report: Digital Skills Benchmark 2021

  In this latest iteration of the report, find out how the turbulence of 2020 has had a lasting impact on digital marketing capabilities.
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  Report: The impact of marketing: Through the pandemic

  Our latest report in the CIM Impact of Marketing research series, finds that despite the challenges of the past few years, marketers are optimistic for the future of the sector.
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  Report: The impact of marketing: Digital Vision - living on the cutting edge

  The second in our series on the impact of marketing, 'Digital Vision: living on the cutting edge', explores the marketer’s relationship with the online world.
• Article

  Report: The impact of marketing: What is marketing’s mission?

  In the first of three papers in our Impact of Marketing series, we present our most in-depth study to date of the roles professional marketers are playing within business.