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Showing 18 of 461 results

• Article

  IPA’s Bellwether Report: Marketing budgets rebound – but is it a tactical blip or strategic shift?

• Article

  The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance

• Article

  Mentoring tips you need to know

  In this blog, Tanvir Siddiqui discusses how having a mentor might help you ask the right questions of yourself and be the catalyst you need to make progress.
• Article

  The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

• Article

  Media Round-Up: Global Growth, US tariffs, IPA Bellwether Report

  See below for a summary of some of the media articles featuring CIM’s views over the past few weeks.
• Article

  A day in the life of a marketing executive

  Marketing has a reputation for being fast-paced, creative and a little bit lively at times, and honestly… that isn’t wrong. It’s what we all know and love about the industry. But what does it actually look like day to day, and what do marketing executives really get up to behind the scenes?
• Article

  Webinar recap: How to maximise your Meta strategy in 2025

  Sarah Kerrigan’s July webinar covered some major new enhancements to the Meta platform and was packed full of insightful tips emphasising the importance of AI and automation when seeking to maximise your meta strategy.
• Article

  Is ROI the most effective metric?

  Return on investment (ROI) has long been marketing’s go-to measurement. It’s clear, financial, and easy to present. But for marketers looking to show the full value of their work, especially in brand-building, ROI doesn’t tell the whole story.
• Article

  The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

  The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions.
• Webinar

  Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

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• Webinar

  Member Exclusive: How to successfully implement social media listening to support your strategy

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• Webinar

  Member Exclusive: Elevate your marketing by utilising generative AI and language models

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• Webinar

  Member Exclusive: The value of a sustainable brand strategy

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• Webinar

  Member Exclusive: Web and digital copywriting - Human vs machine

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• Webinar

  Member Exclusive: The role of marketing leadership today

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• Webinar

  Member Exclusive: Future-fit strategic marketing planning

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• Webinar

  Member Exclusive: Account-Based Marketing for uncertain times

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• Webinar

  Member Exclusive: Turning events into genuine lead generators

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