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Showing 18 of 440 results

• Article

  The 7Ps of marketing

  The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. These seven elements provide a framework for planning and evaluating marketing strategies, and help ensure alignment between marketing strategies and customer expectations.
• Article

  Social selling: Is it a must-have or just hype?

  Social selling has taken the marketing landscape by storm. In a world of fast-paced noise and low attention spans, platforms like TikTok Shop, Instagram Shopping and Pinterest Shopping are thriving. By allowing users to buy products directly from the content they’re already engaging with, brands are capturing that attention right at its core before the moment is lost. Because let’s face it, once attention goes, it’s hard to get it back.
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  Spend less and get more? How to upskill your team for maximum results on a tight budget

  The marketing industry has a dilemma: skills gaps are widening, while training budgets continue to shrink. But what if upskilling your team didn't have to come with a hefty price tag? With the right strategy, a learning-focused culture, and a sprinkle of creativity, teams can upskill without overspending.
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  Webinar recap: How can inclusive marketing drive brand growth?

  In recognition of Pride month, CIM’s member exclusive webinar in June highlighted the importance of diversity, equity and inclusion (DEI) in marketing.
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  A postcard from Cannes

  In this blog, Steph Inez Matthews recounts her highlights from her recent attendance at the 2025 Cannes Lions festival.
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  How to become a Chartered Marketer

  If you're in marketing, you've probably come across the term "Chartered Marketer". But what does it actually mean? And more importantly, is it something you should aspire to?
• Article

  IPA’s Bellwether Report: Marketing budgets rebound – but is it a tactical blip or strategic shift?

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  The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance

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  Mentoring tips you need to know

  In this blog, Tanvir Siddiqui discusses how having a mentor might help you ask the right questions of yourself and be the catalyst you need to make progress.
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  The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

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  Media Round-Up: Global Growth, US tariffs, IPA Bellwether Report

  See below for a summary of some of the media articles featuring CIM’s views over the past few weeks.
• Article

  A day in the life of a marketing executive

  Marketing has a reputation for being fast-paced, creative and a little bit lively at times, and honestly… that isn’t wrong. It’s what we all know and love about the industry. But what does it actually look like day to day, and what do marketing executives really get up to behind the scenes?
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  Webinar recap: How to maximise your Meta strategy in 2025

  Sarah Kerrigan’s July webinar covered some major new enhancements to the Meta platform and was packed full of insightful tips emphasising the importance of AI and automation when seeking to maximise your meta strategy.
• Article

  Is ROI the most effective metric?

  Return on investment (ROI) has long been marketing’s go-to measurement. It’s clear, financial, and easy to present. But for marketers looking to show the full value of their work, especially in brand-building, ROI doesn’t tell the whole story.
• Article

  Designs on brand success

  In the latest issue of Catalyst’s Big Conversation, experts explored why design is a state of mind.
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  The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

  The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions.
• Article

  The new marketing director

  After years of managing campaigns and spinning all those plates, you’ve stepped into the big role you've always wanted: Marketing Director. But where do you start?
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  Marketing trends you need to know for 2025

  In marketing, success isn’t just about reaching customers — it’s about creating meaningful connections at the right moment and through the most effective channels.