Search

Showing 18 of 503 results

• Article

  Business negotiation skills

  The truth is, negotiation isn't about the drama. In this article, Professor Fatima Annan-Diab and Simon Phillips share how marketers can be more confident (and successful) when it comes to negotiating.
• Article

  QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

  The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team.
• Article

  Beyond sustainability: What marketers need to know about Regenerative Marketing

  In this article, CIM member Rushana Khusainova discusses the new concept of regenerative marketing, which goes one step further than traditional sustainability.
• Article

  Proving marketing’s value: answers to your top measurement questions

  Gavin Llewellyn answers the most popular questions from CIM members, focusing on making measurement accessible, actionable and aligned with what senior leaders want to see.
• Article

  Update on the latest marketing legislation

  Update on the latest marketing legislation and what it means to marketers
• Article

  SOSTAC® plans in the AI age

  This article explores the significance and applications of the SOSTAC® planning guide within the evolving landscape of Artificial Intelligence.
• Article

  New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

  The Chartered Institute of Marketing (CIM) and Meirc Training and Consulting have formed a first-of-its-kind training partnership in a joint mission to elevate marketing capability in the UAE and throughout the Gulf Cooperation Council (GCC).
• Article

  Your practical guide to the latest digital marketing trends

  This article explores some of the latest digital trends out there, drawing on insights from leaders across the industry. 
• Article

  How AI and psychology are redefining the customer journey

  The merging of behavioural science and AI is not only changing how people interact with brands, but how they think, decide, and connect.
• Article

  How to unlock growth through a powerful brand identity: Your questions answered

  In September’s member exclusive webinar, Max Stricker discussed the importance of building a powerful brand identity.
• Webinar

  Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

  Member Exclusive
• Webinar

  Member Exclusive: How to successfully implement social media listening to support your strategy

  Member Exclusive
• Webinar

  Member Exclusive: Elevate your marketing by utilising generative AI and language models

  Member Exclusive
• Webinar

  Member Exclusive: The value of a sustainable brand strategy

  Member Exclusive
• Webinar

  Member Exclusive: Web and digital copywriting - Human vs machine

  Member Exclusive
• Webinar

  Member Exclusive: The role of marketing leadership today

  Member Exclusive
• Webinar

  Member Exclusive: Future-fit strategic marketing planning

  Member Exclusive
• Webinar

  Member Exclusive: Account-Based Marketing for uncertain times

  Member Exclusive