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• Article

  Marketing with a purpose

  Marketing has always been about more than just selling. At its heart, it’s about connecting with real people and understanding what matters to them.
• Article

  Understanding brand equity

  Brand equity is one of a company's most valuable assets. It's what makes us choose one brand over another (and even pay more) when the alternatives may look identical.
• Article

  Webinar recap: How to prove your marketing works (and why it matters)

  August’s member exclusive webinar examined how to align marketing metrics with business objectives to prove the true value of marketing.
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  Media Round-Up: Skills England, CIM-ZIM announcement, The Pitch challenges, AI in marketing

  In recent weeks, we have continued to act as the voice of the profession and managed to receive media coverage on a range of topics, featuring in publications such as Learning News, FE News and the New Digital Age.
• Article

  A certifiable certainty

  Read the cover story of the latest edition of Catalyst magazine, which explores brand increasingly looking to their own standards to keep themselves honest.
• Article

  Business negotiation skills

  The truth is, negotiation isn't about the drama. In this article, Professor Fatima Annan-Diab and Simon Phillips share how marketers can be more confident (and successful) when it comes to negotiating.
• Article

  QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

  The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team.
• Article

  Beyond sustainability: What marketers need to know about Regenerative Marketing

  In this article, CIM member Rushana Khusainova discusses the new concept of regenerative marketing, which goes one step further than traditional sustainability.
• Article

  Proving marketing’s value: answers to your top measurement questions

  Gavin Llewellyn answers the most popular questions from CIM members, focusing on making measurement accessible, actionable and aligned with what senior leaders want to see.
• Article

  Update on the latest marketing legislation

  Update on the latest marketing legislation and what it means to marketers
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  SOSTAC® plans in the AI age

  This article explores the significance and applications of the SOSTAC® planning guide within the evolving landscape of Artificial Intelligence.
• Article

  New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

  The Chartered Institute of Marketing (CIM) and Meirc Training and Consulting have formed a first-of-its-kind training partnership in a joint mission to elevate marketing capability in the UAE and throughout the Gulf Cooperation Council (GCC).
• Article

  Your practical guide to the latest digital marketing trends

  This article explores some of the latest digital trends out there, drawing on insights from leaders across the industry. 
• Article

  How AI and psychology are redefining the customer journey

  The merging of behavioural science and AI is not only changing how people interact with brands, but how they think, decide, and connect.
• Article

  Catalyst Columnist Competition 2025

• Article

  How to unlock growth through a powerful brand identity: Your questions answered

  In September’s member exclusive webinar, Max Stricker discussed the importance of building a powerful brand identity.
• Article

  Webinar recap: Digital marketing trends shaping the future

  In the most recent Marketing Club webinar, Daniel Rowles discussed the impact of generative AI on digital marketing.
• Article

  What types of digital marketers are there?

  If you’re thinking about starting a career in marketing or wondering whether you want to specialise, let’s dive into what’s out there.