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• Article

  Member Exclusive: Government apprenticeship reforms open new doors for young talent

  The UK Government announced this week a significant overhaul of the national apprenticeship system, placing a renewed focus on young people and entry-level opportunities.
• Webinar

  Member Exclusive: Future-fit strategic marketing planning

  Member Exclusive
• Catalyst

  Catalyst issue 3 | 2025: Stamp of approval

• Catalyst

  Catalyst issue 2 | 2025: Range anxiety

  Our cover story this issue delves into why some brands succeed while others fail in the great innovation gamble.
• Catalyst

  Catalyst issue 1 | 2025: Cost opportunity

  In this issue, Emma Baines, head of creative at Tony’s Chocolonely explains her team’s creative process and how they reliably make a splash.
• Catalyst

  Catalyst issue 4 | 2024: Fashion's second act

  Money matters are certainly the prevailing theme, with an article on Black Friday from our editor-at-large, Lucy Handley, teeing up a debate on whether the festival of discounting – and spending – is a positive thing for consumers.
• Catalyst

  Catalyst issue 3 | 2024: Playing politics

  Delve into the world of referral networks in Dubai and Miami to learn how to make the most of a connection and find out what the newer entrants to the marketing conference circuit has to offer.
• Catalyst

  Catalyst issue 2 | 2024: The great turn-off

  It used to be headline-worthy when marketers removed more of their models’ clothing than was strictly necessary. The ‘Diet Coke moment’ even entered everyday language. Now, however, does sex really sell?
• Catalyst

  Catalyst issue 1 | 2024: Golden handcuffs

  This issue of Catalyst explores marketing at Paris 2024, the power of storytelling, evolving loyalty schemes, and the growing tension between greenwashing and greenhushing.
• Catalyst

  Catalyst issue 4 | 2023: A step up

  In our main feature this issue, we explore the lessons to be learned in the weight-loss industry. You can’t fail to have noticed the headlines surrounding the new ‘wonder drugs’, Ozempic and Wegovy. But what does this mean for the roughly $261 billion weight-loss industry as a whole?
• Catalyst

  Catalyst issue 3 | 2023: New generation

  This issue, we have shone a light on some of the opportunities and challenges entrepreneurs and small businesses face in competing with ‘the big boys.’
• Catalyst

  Catalyst issue 2 | 2023: Off the bandwagon

  Chris Stokel-Walker looks at the need for brands to stand strong in their words by backing them up with actions. If your brand isn’t relevant to a cultural or social moment, should you still chip in with your say, or step away from the bandwagon?
• Catalyst

  Catalyst issue 1 | 2023: Deep immersion

  This issue is rich with ideas on how to navigate a tough market with the honesty and authenticity that today’s consumers demand. We hear from Avon’s chief marketing officer Kristof Neirynck, on how he is finding the untapped niches of growth that make the best use of its hero products.
• Article

  A postcard from Cannes

  In this blog, Steph Inez Matthews recounts her highlights from her recent attendance at the 2025 Cannes Lions festival.
• Article

  International media round-up: CIM-AMC partnership makes headlines

  CIM has partnered with the African Marketing Confederation (AMC), which will benefit individuals, businesses and society across both continents. 
• Article

  Greensquashing: Why some organisations are quietly retreating from their sustainability promises

  In this article, CIM’s James Delves explores the impact of greensquashing, a phenomenon where organisations are quietly retreating from their sustainability promises
• Article

  Mentoring tips you need to know

  In this blog, Tanvir Siddiqui discusses how having a mentor might help you ask the right questions of yourself and be the catalyst you need to make progress.
• Article

  How to develop a successful thought leadership strategy (and why you should)

  In this article, we'll explore what thought leadership is, how to create an effective strategy, and how you can use it to help your business.