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Showing 18 of 519 results

• Article

  Update on the latest marketing legislation

  Update on the latest marketing legislation and what it means to marketers
• Article

  SOSTAC® plans in the AI age

  This article explores the significance and applications of the SOSTAC® planning guide within the evolving landscape of Artificial Intelligence.
• Article

  New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

  The Chartered Institute of Marketing (CIM) and Meirc Training and Consulting have formed a first-of-its-kind training partnership in a joint mission to elevate marketing capability in the UAE and throughout the Gulf Cooperation Council (GCC).
• Article

  Your practical guide to the latest digital marketing trends

  This article explores some of the latest digital trends out there, drawing on insights from leaders across the industry. 
• Article

  How AI and psychology are redefining the customer journey

  The merging of behavioural science and AI is not only changing how people interact with brands, but how they think, decide, and connect.
• Article

  Catalyst Columnist Competition 2025

• Article

  How to unlock growth through a powerful brand identity: Your questions answered

  In September’s member exclusive webinar, Max Stricker discussed the importance of building a powerful brand identity.
• Article

  Webinar recap: Digital marketing trends shaping the future

  In the most recent Marketing Club webinar, Daniel Rowles discussed the impact of generative AI on digital marketing.
• Article

  What types of digital marketers are there?

  If you’re thinking about starting a career in marketing or wondering whether you want to specialise, let’s dive into what’s out there.
• Article

  Making your budget work for you

  As Chancellor Rachel Reeves prepares to deliver the Autumn Statement, many marketers will be thinking about how to make their budgets stretch even further.
• Article

  Media Round-Up: New CIM global partnership, Data Use and Access Act, AI-driven marketing

  As we enter the latter stages of 2025, CIM continues to raise its voice in the national and international media and across Government.
• Article

  Party Conference Season: What it means for marketers

  We outline the key announcements from each major party from their party conferences and what they could mean for the marketing community.
• Article

  Reimagining financial marketing in the age of AI

  Insights from the APAC Financial Services Marketing Leaders' Summit, Singapore 2025
• Article

  Webinar recap: Black Friday guide to short vs long-term benefits

• Article

  How to get your boss to pay for your personal development

• Article

  Release: Chartered Institute of Marketing welcomes CMA’s new pricing guidance as a victory for professional standards

  These new measures are a vital step toward restoring consumer trust and creating a level playing field for ethical businesses.
• Article

  Autumn Budget 2025: What marketers need to know

  This breakdown explores key aspects of the budget and the impact it could have on marketers, the sector as a whole and organisations.
• Article

  Webinar recap: Futureproof your career – Essential AI tools and strategic thinking for 2026

  A recap of November's member exclusive webinar with Imran Farooq discussing the transformative impact of AI on marketing for 2026.