Search

Showing 18 of 454 results

• Article

  Why brand stories are essential

  Business success relies on building connections and trust with consumers, and that's where brand stories play a crucial role.
• Article

  What is ethical marketing? Your guide to building consumer trust

  Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values.
• Article

  Sri Lanka’s digital leap: A nation on the brink of digital transformation

  Sri Lanka is on the brink of a digital transformation, and at a recent CXO Forum in Colombo, industry leaders identified the Digital Economy as the country's primary opportunity for business growth.
• Article

  Navigating the post-Christmas slump: keeping customers engaged after the festive season

  Have you ever wondered how to foster your customer relationships during the quiet period following the holiday rush? Laura Bracher discusses customer retention strategies for brands, using customer behaviour data to help guide January campaigns and explains how connecting emotionally with consumers can benefit engagement.
• Article

  The privacy revolution: Rethinking marketing practices in the era of data protection

  As privacy laws and regulations continue to evolve, the marketing landscape is undergoing significant transformations, particularly in targeted advertising and data collection. This piece will examine the implications of privacy changes and explore how businesses must adapt their marketing approaches to ensure compliance and maintain customer trust.
• Article

  How to manage posting across multiple channels

  In this article, we’ll explore how to harness social media’s potential, particularly how to engage with multiple platforms.
• Article

  Sustainable Marketing: How to communicate purpose, products and services

  Talking about sustainability requires more information as knowledge is low and the need to cut through the doomism, misinformation and noise is high.
• Article

  Encouraging high performing teams

  In this article, we’ll look at what professional development means for marketers beyond the entry-level stage, the benefits it offers both individuals and teams, and how managers can ensure they create an environment that promotes growth.
• Article

  Turning professional

  In the latest issue of Catalyst, experts at our roundtable discussed how marketers can adopt a new framework for professionalism.
• Article

  What the UK Government spending review means for marketers

  This week, the UK Government unveiled its spending review, announcing increased funding for public services and several key infrastructure projects.
• Article

  Back to the future: the role of nostalgia in marketing

  Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.
• Article

  Building in diversity, equity and inclusion

  Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success.
• Article

  Ghana's SMEs are disrupting traditional marketing

  Small and medium enterprises form the backbone of Ghana’s economy, contributing 70% of GDP and employing 85% of the workforce. The Ghana Statistical Services estimate that there are 1.2 million SME’s in the formal and informal sector in the country.  In this competitive landscape where differentiation is critical yet resources are constrained, Ghanaian businesses are pioneering innovative marketing approaches tailored to local realities.
• Article

  Is AI reshaping cultural narratives and brand storytelling?

  Generative AI is revolutionising storytelling by transitioning from an analytical tool to a creative collaborator, generating culturally resonant and personalised narratives.
• Article

  From brain waves to brand success: How neuroscience can elevate your marketing

  Neuromarketing uses science and psychology to better understand consumer behaviour and develop more effective marketing strategies. This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messaging. This piece explores how brands can use these insights to create more effective marketing campaigns.
• Article

  Marketers in the world's new financial nexus pause (briefly) for thought

  The UAE Financial Marketing Leaders’ Summit, a rare meeting of senior financial marketers took place in Dubai on the 29th of April.
• Article

  The six secrets of brand strategy

  Many businesses risk overcomplicating their brand strategy and losing sight of the building blocks that drive success. CIM course director Bruce McKinnon explains how you can solidify your brand strategy to reach success.
• Article

  How to become a Chartered Marketer

  If you're in marketing, you've probably come across the term "Chartered Marketer". But what does it actually mean? And more importantly, is it something you should aspire to?