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• Podcast

  Episode 108: The 2025 guide to authentic influencer partnerships

  CIM Marketing Podcast: Episode 108
• Catalyst

  Catalyst issue 2 | 2025: Range anxiety

  Our cover story this issue delves into why some brands succeed while others fail in the great innovation gamble.
• Catalyst

  Catalyst issue 1 | 2025: Cost opportunity

  In this issue, Emma Baines, head of creative at Tony’s Chocolonely explains her team’s creative process and how they reliably make a splash.
• Catalyst

  Catalyst issue 4 | 2024: Fashion's second act

  Money matters are certainly the prevailing theme, with an article on Black Friday from our editor-at-large, Lucy Handley, teeing up a debate on whether the festival of discounting – and spending – is a positive thing for consumers.
• Catalyst

  Catalyst issue 3 | 2024: Playing politics

  Delve into the world of referral networks in Dubai and Miami to learn how to make the most of a connection and find out what the newer entrants to the marketing conference circuit has to offer.
• Catalyst

  Catalyst issue 2 | 2024: The great turn-off

  It used to be headline-worthy when marketers removed more of their models’ clothing than was strictly necessary. The ‘Diet Coke moment’ even entered everyday language. Now, however, does sex really sell?
• Catalyst

  Catalyst issue 1 | 2024: Golden handcuffs

  This issue of Catalyst explores marketing at Paris 2024, the power of storytelling, evolving loyalty schemes, and the growing tension between greenwashing and greenhushing.
• Catalyst

  Catalyst issue 4 | 2023: A step up

  In our main feature this issue, we explore the lessons to be learned in the weight-loss industry. You can’t fail to have noticed the headlines surrounding the new ‘wonder drugs’, Ozempic and Wegovy. But what does this mean for the roughly $261 billion weight-loss industry as a whole?
• Catalyst

  Catalyst issue 3 | 2023: New generation

  This issue, we have shone a light on some of the opportunities and challenges entrepreneurs and small businesses face in competing with ‘the big boys.’
• Catalyst

  Catalyst issue 2 | 2023: Off the bandwagon

  Chris Stokel-Walker looks at the need for brands to stand strong in their words by backing them up with actions. If your brand isn’t relevant to a cultural or social moment, should you still chip in with your say, or step away from the bandwagon?
• Catalyst

  Catalyst issue 1 | 2023: Deep immersion

  This issue is rich with ideas on how to navigate a tough market with the honesty and authenticity that today’s consumers demand. We hear from Avon’s chief marketing officer Kristof Neirynck, on how he is finding the untapped niches of growth that make the best use of its hero products.
• Catalyst

  Catalyst issue 3 | 2025: Stamp of approval

• Article

  Designs on brand success

  In the latest issue of Catalyst’s Big Conversation, experts explored why design is a state of mind.
• Article

  The new marketing director

  After years of managing campaigns and spinning all those plates, you’ve stepped into the big role you've always wanted: Marketing Director. But where do you start?
• Article

  Marketing trends you need to know for 2025

  In marketing, success isn’t just about reaching customers — it’s about creating meaningful connections at the right moment and through the most effective channels.
• Webinar

  Bonus webinar: Your hype free guide to AI agents for marketers

  Member Exclusive
• Event

  Marketing in the Northern Powerhouse

  Explore the key themes shaping the future of marketing and leadership
• Event

  Shaping the future: The value of professional marketing

  Exploring marketing standards, expectations and professionalism