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• Article

  2025 Christmas adverts recap

  Love them or hate them, Christmas ads have become as much a part of the festive season as mince pies and Black Friday.
• Article

  Decoding marketing jargon

• Article

  Planning ahead: Key considerations for developing your 2026 strategy

• Article

  Release: CIM to host exclusive launch event in Dubai, advancing GCC marketing excellence

  CIM will host an exclusive event in Dubai to mark the opening of its new regional hub in Dubai Knowledge Park.
• Article

  Top three skills marketers need to succeed in 2026

  As we head into 2026, creativity alone won’t be enough. In this article, industry experts share the skills they believe will matter most this year.
• Article

  How to thrive in a creative profession

  In this article, Fellow of CIM, Seye Oloruntoba, discusses how to thrive as a creative professional in the marketing industry, explaining the importance of nurturing your creative spark, taking breaks and aligning your career with your personal purpose.
• Article

  How to get started in marketing

• Article

  CIM x IBM roundtable: Agentic AI - Hidden costs, value and advice for marketers

  Marketeers are being tasked with doing more with less. In addition, 95% of GenAI pilots are failing, according to research published in MIT’s State of AI in Business 2025 report.
• Article

  The rise of Agentic AI in marketing: What you need to know to stay ahead of the curve

  Last month, CMOs and marketing directors from across the industry gathered in London for the CIM x IBM marketing roundtable, themed on ‘The rise of Agentic AI in marketing: what you need to know to stay ahead of the curve’.
• Article

  Media Round-Up: Dubai launch, Marketing budgets, Skills for 2026

  We continue to champion the issues that matter most to our members and the global marketing community.
• Article

  Brand refresh vs. full rebrand: Knowing when to pivot

  It may be time to consider a light refresh or a complete rebrand. But how do you decide?
• Article

  The shift from traditional funnels to ecosystems and what it means for modern marketers in 2026

  As we step into 2026, the marketing landscape is undergoing one of the most significant strategic shifts in decades.
• Article

  How AI is transforming marketing and sales

• Webinar

  Member Exclusive: How marketers can deliver impact with AI

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• Webinar

  Member Exclusive: The AI social media playbook - tools, tips and practical takeaways

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• Webinar

  Member Exclusive: How to get ahead using a hidden superpower - Storytelling

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  Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

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  Member Exclusive: How to successfully implement social media listening to support your strategy

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