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Showing 18 of 501 results

• Course

  B2B Copy and Content Writing

  How to develop an effective writing style for B2B.
• Course

  Copywriting for Email

  How to write email copy that improves customer engagement and delivers results.
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  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
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  Copywriting Masterclass

  How to write brilliantly effective copy, every day.
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  Storytelling Masterclass

  The power of narrative and how stories shape the way we feel, think and act.
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  Neuromarketing Masterclass

  Understand the way your customer's brain works.
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  Product Management Principles

  The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
• Course

  Managing The Brand

  Best practice in brand management; from defining the brand to brand plan and marketing activation.
• Course

  B2B Product Management

  B2B product marketing skills for strategic product planning.
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  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
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  Personal Branding

  Supercharging Your Personal Impact.
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  Marketing and Brand Strategy

  Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
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  Practical Product Management

  How to manage your products to profit, stay ahead of the market and get the resources you need.
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  Strategic Brand Management

  An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
• Course

  Product Leadership Masterclass

  How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
• Course

  Marketing Planning Principles

  A step-by-step guide through the marketing planning process.
• Course

  ED&I in Marketing Principles

  An introduction to the basic principles of ED&I in marketing.
• Course

  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.