Showing 18 of 479 results
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Course
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
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The CIM Marketing Programme
The definitive guide that covers the key principles of marketing.
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Marketing - The Complete Guide
This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.
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B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
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Using Customer Insight to Drive Marketing Strategy
Leverage AI, analytics and customer insights to create data-driven marketing strategies.
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Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
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Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
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The New Marketing Director
A guide for your first 100 days in a new leadership role.
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Course
The Whole Marketer Leadership Masterclass
Developing and embedding your authentic leadership style.
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Presentation Skills
How to become a confident, compelling and influential presenter.
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Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
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Course
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style.
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Agile Marketing Project Management
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
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Finance for Marketers
Effective financial management and the relevance of a marketing perspective.
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Confidence, Influence and Impact
Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
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Critical Leadership Skills for Marketers
The key leadership skills to tackle some of the most challenging professional issues in today's complex professional environment.
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Course
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
