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Showing 18 of 450 results

• Course

  Managing The Brand

  Best practice in brand management; from defining the brand to brand plan and marketing activation.
• Course

  B2B Product Management

  B2B product marketing skills for strategic product planning.
• Course

  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
• Course

  Personal Branding

  Supercharging Your Personal Impact.
• Course

  Marketing and Brand Strategy

  Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
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  Practical Product Management

  How to manage your products to profit, stay ahead of the market and get the resources you need.
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  Strategic Brand Management

  An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
• Course

  Product Leadership Masterclass

  How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
• Course

  Marketing Planning Principles

  A step-by-step guide through the marketing planning process.
• Course

  ED&I in Marketing Principles

  An introduction to the basic principles of ED&I in marketing.
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  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
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  Marketing Communications Planning

  How to use a proven, simple six-stage approach to integrated marketing communications planning.
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  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
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  International Marketing

  Strategies for effective international marketing and expansion into global markets.
• Course

  Account-Based Marketing (ABM)

  How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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  Event Marketing

  How to build an event marketing strategy and action plan.
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  Planning and Optimising Marketing Campaigns

  This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
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  The CIM Marketing Programme

  The definitive guide that covers the key principles of marketing.