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Showing 18 of 457 results

• Course

  AI and First-Party Data Activation

  Applying AI and first-party data across Google, Meta, Amazon, TikTok, LinkedIn and Microsoft.
• Course

  The Sustainable Marketer

  What does responsible marketing/ethical marketing mean for your organisation?
• Course

  Carbon Literacy for Marketers

  Become a sustainable marketer, certified by the Carbon Literacy Trust.
• Course

  Sustainable Marketing - The Complete Guide

  Developed for CIM by Can Marketing Save the Planet, this online course equips marketing professionals with the essential knowledge, strategies and tools to integrate sustainability into their marketing approach.
• Course

  AI Marketing Strategy and Tools

  AI tools for optimising marketing strategies, offering comprehensive insights into their diverse applications.
• Course

  AI in B2B Marketing

  How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
• Course

  Customer Relationship Strategy

  How to plan and build an effective CRM strategy for your business.
• Course

  Customer Journey Mapping

  Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
• Course

  Customer Experience Management

  How to create and develop a customer experience strategy and how to align it with business strategy.
• Course

  Managing the Sales Team

  How to motivate and manage professional sales teams.
• Course

  Developing Your Key Accounts

  Essential strategies for winning and growing key accounts.
• Course

  Sales and Business Development Skills

  Build your pipeline with quality leads which convert into high paying clients.
• Course

  Key Account Management (KAM) Masterclass

  Maximise your key customer's potential through a strategic, relationship-based account management process.
• Course

  AI Agents for Marketing Productivity

  Understand AI agents and how to build a simple version with a no-code platform.
• Course

  GDPR Principles

  How to deliver lawful and ethical marketing programs.
• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.
• Article

  What the Spring Statement means for marketers

  The UK’s Spring Budget brings significant economic shifts that could have major implications for businesses, consumers, and marketers alike.
• Article

  How can an unconventional brand collaboration bring business success?

  Brand collaborations have been around the block more than once. But the key to creating a successful brand collaboration might be in finding a partner that can help revolutionise a brand's image, and positively change customer expectations. In this article Laura Bracher explores how successful brand collaborations can be forged.