Showing 18 of 479 results
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Course
Marketing Principles
The core fundamentals of marketing: concepts, models, practices and techniques.
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Sponsorship Masterclass for Marketers
How to develop an effective sponsorship strategy.
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Digital Marketing in Practice
Exploring the latest digital marketing trends, tools and techniques.
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Marketing Planning Principles
A step-by-step guide through the marketing planning process.
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ABM Masterclass
Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
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Event Marketing
How to build an event marketing strategy and action plan.
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Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
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AI Answer Engine Marketing (AEM)
This course explores the emerging field of Answer Engine Marketing (AEM), focusing on how marketers can optimise content for AI-powered platforms.
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Podcast Strategy and Production
How to plan, produce, launch and grown your own show.
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Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
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Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
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Marketing Dashboards
Create visually compelling marketing dashboards and storytelling techniques to drive informed decision-making.
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The CIM Brand Marketing Programme
The definitive guide to building and managing brand strategy for long-term value
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Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
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Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
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Analytics in Marketing
Use data and analytics to make better decisions and improve performance.
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Course
AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
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Article
Webinar recap: How can inclusive marketing drive brand growth?
In recognition of Pride month, CIM’s member exclusive webinar in June highlighted the importance of diversity, equity and inclusion (DEI) in marketing.
