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Showing 18 of 451 results

• Article

  How to get better outputs from generative AI

  CIM’s Laura Bracher interviews AI expert Dave Birss and Saurabh Wani, content and growth marketer at AI generation platform Writesonic, about how you can maximise the use of your AI tools. In this article, we outline different ways to approach and pinpoint your prompts for stronger outputs. 
• Article

  Release: Top students graduate with CIM qualification at ceremony in Colombo, Sri Lanka

  Over 500 graduates and 21 MCIM, FCIM and Chartered Marketers graduated at the Chartered Institute of Marketing (CIM) Graduation Ceremony and Membership Investiture 2023
• Article

  Release: CIM moves to professionalise marketing’s use of smart AI with a comprehensive suite of new courses

  CIM moves to professionalise marketing’s use of smart AI with a comprehensive suite of new courses
• Article

  Sustainable Marketing: What’s happening right now?

  Marketers are navigating a constantly evolving operating landscape, with technology (particularly AI) and sustainability dominating the conversation. Professionals across all industries have a significant role to play when it comes to sustainability. This article explores the latest developments in this space and the reasons we all need to stay aware and up to date.   
• Article

  Release: CIM and The Chartered Marketing & Communications Society of Greater Kuala Lumpur announce partnership

  The Chartered Institute of Marketing and The Chartered Marketing & Communications Society of Greater Kuala Lumpur announce partnership
• Article

  Release: CIM & UMS renew partnership

  Uganda Marketers Society (UMS) and The Chartered Institute of Marketing (CIM) Renew Strategic Partnership to Advance the Marketing Profession
• Article

  Top 5 Marketing Challenges for 2025 (and how to overcome them)

  With a wider remit than ever before, marketers today face a range of challenges.  As the pace of change accelerates and businesses adapt to evolving market conditions, marketing has become a cornerstone for driving growth and resilience in increasingly dynamic environments.
• Article

  The Pitch Competition Student Winners

  Yorkshire & London Students Triumph in CIM’s Global Marketing Challenge, The Pitch
• Article

  What is marketing?

  Every product we buy, every store we visit, every media message we receive and every choice we make in our consumer society has been shaped by the forces of marketing. 
• Article

  Media round-up: Apprenticeship Week, professional standards in marketing

  CIM spoke to leading publications regarding new research into the advantages of professional standards in marketing and how the sector is a vital growth driver in these times of economic uncertainty.
• Article

  What's next for customer experience in 2025?

  The last few years have been a transformative time for customer experience. So, what does a compelling customer experience look like in the evolving digital world? And what emerging trends can we expect to see over the next 12 months? Read on to find out.
• Article

  Five stages of your customers' buying journey

  The customer buying journey has been subject to change and development since its inception. Over the years, a wide variety of models has emerged in an attempt to define this journey. These include seven-step models, five-step models, funnels, flow charts, diagrams and graphs, each offering its own unique take.
• Article

  Release: Survey reveals a demand for marketing standards

  Survey reveals the need for greater standards and best practice across marketing
• Article

  Release: CIM & AMC announce new partnership

  The Chartered Institute of Marketing and the African Marketing Confederation Announce New Partnership
• Article

  Report: CMO75 – Insight and opportunity in 2023

  This report reveals vital insights into what many leading marketers are thinking and provides an in-depth examination of where the sector is heading.
• Article

  Report: The Sustainability Marketing Skills Gap 2023

  The new report provides the latest insights on sustainable marketing, featuring key case studies, stories from leading brands, and tools and advice for marketers looking to upskill.
• Article

  Four foundational principles for marketers working with AI

  On a hot summer evening in May, a packed committee room in the House of Commons hosted a lively debate on whether Artificial Intelligence is less of a threat to public relations and marketing practitioners than a lack of professional development across both industries.
• Article

  Round-up Report: Key insights from marketing leaders

  Earlier this year, the CIM Financial Services sector interest group held its annual Financial Services Marketing Leaders’ Summit at Reuters’ offices in Canary Wharf, London.