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• Article

  Webinar recap: Your career journey - How to get started, get seen and get ahead

• Article

  Winners of CIM’s global student competition ‘The Pitch’ announced

  In its fifteenth year, The Pitch saw 13 undergraduate and 13 postgraduate teams from leading UK and international universities compete to be crowned 'Marketers of the Future', as they were tasked with responding to a real-life marketing brief.
• Article

  What does a social media marketer do?

  If you enjoy variety, creativity, and starting conversations, then social media marketing might be the right type of role for you.
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  Navigating AI discovery and Answer Engine Marketing in 2026

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  Future-proofing your team

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  Why storytelling matters more than ever in the age of AI

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  How cities build soft power without advertising

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  How AI is impacting Search Engine Optimisation strategies

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  Media Round-Up: The Pitch 2026, Influencer marketing, B2B marketing capability

  CIM continues to represent the marketing profession in the press and in government. This month, we have provided insight and opinion on AI, trust and B2B marketing capability for The Guardian.
• Article

  April Fools' Day guide for marketers

• Article

  Webinar recap: The AI social media playbook - tools, tips and practical takeaways

• Article

  Webinar recap: Maximising the impact of your digital marketing with Meta's CMO

• Article

  Top tips to land your dream marketing role

• Article

  Beyond Earth Day: Why sustainability is built in choices, not campaigns

  The question for marketers is no longer how loudly we talk about sustainability at moments such as Earth Day, but how we reflect the decisions made on the other 364 days of the year.
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  How to stand out as a marketing leader

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  IPA Bellwether Report: Marketing budgets reach two-year high – but should you stick or twist?

  UK companies are not just maintaining their presence; they are actively increasing their investment to stay front-of-mind and strengthen brand equity.
• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.
• Article

  How can an unconventional brand collaboration bring business success?

  Brand collaborations have been around the block more than once. But the key to creating a successful brand collaboration might be in finding a partner that can help revolutionise a brand's image, and positively change customer expectations. In this article Laura Bracher explores how successful brand collaborations can be forged.