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• Article

  What is marketing?

  Every product we buy, every store we visit, every media message we receive and every choice we make in our consumer society has been shaped by the forces of marketing. 
• Article

  Media round-up: Apprenticeship Week, professional standards in marketing

  CIM spoke to leading publications regarding new research into the advantages of professional standards in marketing and how the sector is a vital growth driver in these times of economic uncertainty.
• Article

  What's next for customer experience in 2025?

  The last few years have been a transformative time for customer experience. So, what does a compelling customer experience look like in the evolving digital world? And what emerging trends can we expect to see over the next 12 months? Read on to find out.
• Article

  Five stages of your customers' buying journey

  The customer buying journey has been subject to change and development since its inception. Over the years, a wide variety of models has emerged in an attempt to define this journey. These include seven-step models, five-step models, funnels, flow charts, diagrams and graphs, each offering its own unique take.
• Article

  Release: Survey reveals a demand for marketing standards

  Survey reveals the need for greater standards and best practice across marketing
• Article

  Release: CIM & AMC announce new partnership

  The Chartered Institute of Marketing and the African Marketing Confederation Announce New Partnership
• Article

  Report: CMO75 – Insight and opportunity in 2023

  This report reveals vital insights into what many leading marketers are thinking and provides an in-depth examination of where the sector is heading.
• Article

  Report: The Sustainability Marketing Skills Gap 2023

  The new report provides the latest insights on sustainable marketing, featuring key case studies, stories from leading brands, and tools and advice for marketers looking to upskill.
• Article

  Sustainable Marketing: How to communicate purpose, products and services

  Talking about sustainability requires more information as knowledge is low and the need to cut through the doomism, misinformation and noise is high.
• Article

  Four foundational principles for marketers working with AI

  On a hot summer evening in May, a packed committee room in the House of Commons hosted a lively debate on whether Artificial Intelligence is less of a threat to public relations and marketing practitioners than a lack of professional development across both industries.
• Article

  Round-up Report: Key insights from marketing leaders

  Earlier this year, the CIM Financial Services sector interest group held its annual Financial Services Marketing Leaders’ Summit at Reuters’ offices in Canary Wharf, London.
• Article

  AI: All the content, none of the experience

  Artificial Intelligence (AI) is a rapidly evolving field that has the potential to revolutionise a whole host of sectors and industries. The continued development  of this advanced technology raises important questions about the value of human expertise and experience. This opinion piece delves into the implications of incorporating AI into marketing efforts and explores how to mitigate potential reputational risks.
• Article

  From brain waves to brand success: How neuroscience can elevate your marketing

  Neuromarketing uses science and psychology to better understand consumer behaviour and develop more effective marketing strategies. This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messaging. This piece explores how brands can use these insights to create more effective marketing campaigns.
• Article

  UPDATED: Nine SEO tips for small businesses to increase website traffic

  Henry Purchase, founder of Rough Water Media, takes you through his nine top tips to use SEO to your advantage and grow your website's traffic.
• Article

  How to develop a successful thought leadership strategy (and why you should)

  In this article, we'll explore what thought leadership is, how to create an effective strategy, and how you can use it to help your business.
• Article

  The privacy revolution: Rethinking marketing practices in the era of data protection

  As privacy laws and regulations continue to evolve, the marketing landscape is undergoing significant transformations, particularly in targeted advertising and data collection. This piece will examine the implications of privacy changes and explore how businesses must adapt their marketing approaches to ensure compliance and maintain customer trust.
• Article

  Why brand stories are essential

  Business success relies on building connections and trust with consumers, and that's where brand stories play a crucial role.
• Article

  What is a digital carbon footprint and what does it mean for marketers?

  In this article, Laura Scott reveals what she’s learned and shares expert tips from the founder of sustainable marketing and comms agency Growfish.co, Pollyanna Durbin.