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Showing 18 of 479 results

• Article

  A postcard from Cannes

  In this blog, Steph Inez Matthews recounts her highlights from her recent attendance at the 2025 Cannes Lions festival.
• Article

  How to become a Chartered Marketer

  If you're in marketing, you've probably come across the term "Chartered Marketer". But what does it actually mean? And more importantly, is it something you should aspire to?
• Article

  IPA’s Bellwether Report: Marketing budgets rebound – but is it a tactical blip or strategic shift?

• Article

  The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance

• Article

  Mentoring tips you need to know

  In this blog, Tanvir Siddiqui discusses how having a mentor might help you ask the right questions of yourself and be the catalyst you need to make progress.
• Article

  The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership

• Article

  Media Round-Up: Global Growth, US tariffs, IPA Bellwether Report

  See below for a summary of some of the media articles featuring CIM’s views over the past few weeks.
• Article

  A day in the life of a marketing executive

  Marketing has a reputation for being fast-paced, creative and a little bit lively at times, and honestly… that isn’t wrong. It’s what we all know and love about the industry. But what does it actually look like day to day, and what do marketing executives really get up to behind the scenes?
• Article

  Webinar recap: How to maximise your Meta strategy in 2025

  Sarah Kerrigan’s July webinar covered some major new enhancements to the Meta platform and was packed full of insightful tips emphasising the importance of AI and automation when seeking to maximise your meta strategy.
• Article

  Is ROI the most effective metric?

  Return on investment (ROI) has long been marketing’s go-to measurement. It’s clear, financial, and easy to present. But for marketers looking to show the full value of their work, especially in brand-building, ROI doesn’t tell the whole story.
• Article

  Designs on brand success

  In the latest issue of Catalyst’s Big Conversation, experts explored why design is a state of mind.
• Article

  The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

  The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions.
• Article

  The new marketing director

  After years of managing campaigns and spinning all those plates, you’ve stepped into the big role you've always wanted: Marketing Director. But where do you start?
• Article

  Marketing trends you need to know for 2025

  In marketing, success isn’t just about reaching customers — it’s about creating meaningful connections at the right moment and through the most effective channels.
• Article

  Marketing with a purpose

  Marketing has always been about more than just selling. At its heart, it’s about connecting with real people and understanding what matters to them.
• Article

  Understanding brand equity

  Brand equity is one of a company's most valuable assets. It's what makes us choose one brand over another (and even pay more) when the alternatives may look identical.
• Webinar

  Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

  Member Exclusive
• Webinar

  Member Exclusive: How to successfully implement social media listening to support your strategy

  Member Exclusive