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Showing 18 of 455 results

• Article

  Release: Survey reveals a demand for marketing standards

  Survey reveals the need for greater standards and best practice across marketing
• Article

  Release: CIM & AMC announce new partnership

  The Chartered Institute of Marketing and the African Marketing Confederation Announce New Partnership
• Article

  Report: CMO75 – Insight and opportunity in 2023

  This report reveals vital insights into what many leading marketers are thinking and provides an in-depth examination of where the sector is heading.
• Article

  Report: The Sustainability Marketing Skills Gap 2023

  The new report provides the latest insights on sustainable marketing, featuring key case studies, stories from leading brands, and tools and advice for marketers looking to upskill.
• Article

  Four foundational principles for marketers working with AI

  On a hot summer evening in May, a packed committee room in the House of Commons hosted a lively debate on whether Artificial Intelligence is less of a threat to public relations and marketing practitioners than a lack of professional development across both industries.
• Article

  Round-up Report: Key insights from marketing leaders

  Earlier this year, the CIM Financial Services sector interest group held its annual Financial Services Marketing Leaders’ Summit at Reuters’ offices in Canary Wharf, London.
• Article

  AI: All the content, none of the experience

  Artificial Intelligence (AI) is a rapidly evolving field that has the potential to revolutionise a whole host of sectors and industries. The continued development  of this advanced technology raises important questions about the value of human expertise and experience. This opinion piece delves into the implications of incorporating AI into marketing efforts and explores how to mitigate potential reputational risks.
• Article

  UPDATED: Nine SEO tips for small businesses to increase website traffic

  Henry Purchase, founder of Rough Water Media, takes you through his nine top tips to use SEO to your advantage and grow your website's traffic.
• Article

  What is a digital carbon footprint and what does it mean for marketers?

  In this article, Laura Scott reveals what she’s learned and shares expert tips from the founder of sustainable marketing and comms agency Growfish.co, Pollyanna Durbin.
• Article

  Copywriting basics – your questions answered

  Following on from our Marketing Club webinar, we’ve gathered some of the unanswered questions and expanded on those that were.
• Article

  The impact of AI on digital marketing and PPC ads in 2024

  There is no doubt that Artificial Intelligence (AI) is bringing significance to the digital marketing world; it is no longer just a buzzword but an essential component for digital marketing experts.
• Article

  Beyond words: The impact of visual content in copywriting

  Who knew when Instagram launched in 2010 it would garner 1 million users just two months later? Today, it boasts over a billion.
• Article

  Five things to know before doing a marketing degree and why they matter

  In this blog, Aidan Connor recounts some of the important lessons learnt during his marketing degree and how the knowledge he gained at university can be applied in an industry role.
• Article

  Release: CIM & TMSA announce new partnership

  The Chartered Institute of Marketing and the Tanzania Marketing Science Association Announce Partnership
• Article

  Release: CIM returns to Wales for Marketing Skills Forum

  Cardiff to host CIM Wales Marketing Skills Forum
• Article

  Release: CIM to hold 17th Digital Marketing Conference

  CIM East of England Digital Marketing Conference returns to the Imperial War Museum, Duxford in June
• Article

  UMS host successful CMO breakfast

  Uganda Marketers Society prepare marketers for the boardroom at CMO breakfast
• Article

  Release: CIM unveils PM Society alliance

  The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership