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Showing 18 of 455 results

• Article

  Do influencers still hold influence?

  Influencer marketing has been around in the digital space for well over two decades now. From the early days of online blogs and YouTube channels to the creator landscape we know of today, influencers have shaped consumer buying habits and the way brands connect with their audiences. But with the digital world constantly changing, do influencers still hold influence in 2025?
• Article

  Why marketing’s boardroom absence is bad for business

  In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing. The stark reality of marketing's boardroom representation raises many questions, chief among which should be, isn’t it about time marketing reclaimed its strategic position?
• Article

  International Day of Marketing: Why it’s time to #CelebrateMarketing

  It’s a day to appreciate the role marketing plays in our world, driving business growth, and connecting people with the things they care about the most.
• Article

  Webinar recap: Neuromarketing and the science of desire

  In our recent member exclusive webinar, leading expert Katie Hart took us on a journey into the world of neuromarketing.
• Article

  It's a marathon, not a sprint

  Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.
• Article

  Bringing brands to life through storytelling: Expert answers to your top questions

  In a recent CIM member webinar, Alan Barker shared strategies for creating emotional bonds and lasting loyalty.
• Article

  Accelerating your marketing career: How to take control of your progression

  Building a successful marketing career isn’t just about landing a job - it’s about maintaining a curious mindset, putting yourself out there, and creating your own opportunities. Whether you’re in your first role, or you’re ready to take the next step, there are plenty of ways you can take control of your own progression and start building the career you want. 
• Article

  Media round-up: Hyper-personalisation, marketing legislation, The Pitch and key partner announcements

  CIM spoke to leading publications on a range of topics key to marketers including: marketing legislation, careers in marketing, hyper-personalisation marketing, AI, mental health, professionalism and standards in marketing and key partnerships both in the UK and across the world.
• Article

  The Debating Group celebrates its 50th anniversary

  The Debating Group, of which Christine Jardine MP is President, will celebrate half a century of debates in the House of Commons at a reception held in the Palace of Westminster this evening.
• Article

  CIM, UK Government officials host Sri Lanka roundtable

  The UK Prime Minister's Trade Envoy, joined a high-level roundtable hosted by the Department for Business and Trade, which brought together CIM and leaders from across the Sri Lankan education sector.
• Article

  Smart marketing moves for April Fools' day

  Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity.
• Article

  Data Use and Access Act: 10 things marketers need to know

  As the dust settles on the most significant data reform since GDPR, the UK’s Data Use and Access Act (DUAA) 2025 is set to reshape the way marketers work. After months of parliamentary debate and expert input, including figures such as Information Commissioner John Edwards and Baroness Kidron, the Act has received Royal Assent.
• Article

  Webinar recap: Elevate your copywriting with AI

  During her recent member exclusive webinar, Kerry Harrison highlighted the importance of creating detailed, specific prompts to get high-quality responses from AI tools.
• Article

  The Pitch 2025: Why you should seize every opportunity

  After months of throwing themselves into creative thinking and marketing planning, this year’s competition has officially wrapped up
• Article

  Recognising female leaders on International Women's Day

  International Women's Day isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
• Article

  Webinar recap: Career fulfilment, growth and preventing burnout

  ith wide ranging experience and a passion for the industry, Dixon offers valuable advice on spotting and preventing burnout, and creating a fulfilling career.
• Article

  Launching your marketing career: How AI is changing the game

  Beginning your marketing career can often be daunting, particularly for graduate students or anyone just starting off their marketing career journey. Breaking down the job search into steps, from writing your CV to starting in your new role, can be a helpful way to minimise apprehensiveness. Technology is changing how both jobseekers and recruiters approach job searching, with AI fast becoming an essential tool for all. 
• Article

  Routes into marketing: Is an apprenticeship right for you?

  Marketing apprenticeships provide an accessible entry point into a marketing career, combining real-world experience with structured learning and qualifications.