Showing 18 of 535 results
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Article
Articles
Explore the latest thought leadership and expert commentary on key marketing topics. Our articles offer diverse perspectives on everything from emerging data trends and digital innovation to brand strategy and consumer behaviour. Stay informed with insightful, up-to-date content that helps marketing professionals navigate a rapidly evolving landscape.
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Webinar
Webinars
Hosted monthly by subject matter experts, our member-exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing, with practical learnings you can apply immediately.
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CIM podcast
Podcasts
Our podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, this podcast is your essential resource for staying ahead of the curve.
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Catalyst
Catalyst
Catalyst is CIM’s exclusive member only magazine for strategic marketers, delivering cutting edge insights, expert analysis, and thought leadership across the marketing profession.
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Course
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
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Course
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
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Course
AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
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Course
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
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Course
Search Engine Optimisation (SEO)
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
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Course
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
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Course
B2B Digital Marketing Planning and Techniques
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
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Course
Email Marketing
How to improve the performance of your email campaigns.
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Course
Content Marketing
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
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Course
Website Journey Optimisation
Improve website performance with testing, analytics and AI.
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Course
Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
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Course
Influencer Marketing
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
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Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
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Course
LinkedIn Advertising
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
