Showing 18 of 452 results
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Article
Articles
Explore the latest thought leadership and expert commentary on key marketing topics. Our articles offer diverse perspectives on everything from emerging data trends and digital innovation to brand strategy and consumer behaviour. Stay informed with insightful, up-to-date content that helps marketing professionals navigate a rapidly evolving landscape.
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Webinar
Webinars
Hosted monthly by subject matter experts, our member-exclusive webinars keep you up-to-date and knowledgeable on topics covering all aspects of marketing, with practical learnings you can apply immediately.
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Podcast
Podcasts
Our podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, this podcast is your essential resource for staying ahead of the curve.
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Catalyst
Catalyst
Catalyst is CIM’s exclusive member only magazine for strategic marketers, delivering cutting edge insights, expert analysis, and thought leadership across the marketing profession.
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Course
Training courses
With over 100 expert-led training courses, from principles to masterclass, we equip you with the skills and confidence to drive real results - for your career and for your organisation.
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Event
Events
Marketing related topics nationally and locally, to help marketers network and learn
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Study Centre
Find a study centre
CIM qualifications are delivered by our global network of Accredited Study Centres (ASCs). Once you’ve found the ASC that meets your studying needs, please contact them to ensure your chosen qualification is the right level for your experience and knowledge. You’ll also be able to discuss associated costs and the level of support they’ll provide.
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Course
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
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Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
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Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
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Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
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Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers.
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PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
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Digital Marketing in Practice
Exploring the latest digital marketing trends, tools and techniques.
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B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
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Email Marketing
How to improve the performance of your email campaigns.
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Content Marketing
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
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User Experience (UX) Design
Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
