The Pitch 2026

A global marketing competition for students

Showcase your skills to a leading global brand

The Pitch is The Chartered Institute of Marketing’s (CIM) global student competition, designed to discover the marketers of the future.

This year, students will take on a real-life brief from our industry partner, IBM, gaining practical experience, boosting their employability and giving themselves the best chance to stand out and impress employers in a competitive job market.

2026 partner

In partnership with IBM, a global leader in technology and innovation

Ready to get involved?

There are separate competitions for Undergraduate and Postgraduate students. Whether you’re a student looking to get involved or a tutor wanting to find out more information, we’ve tailored each page to help you get started.

I'm an undergraduate
Discover how you can stand out before you graduate.
I'm a postgraduate
Take on a strategic challenge that puts your skills and knowledge to the test.
I'm a university tutor
See how you can help students boost their employability through everyday learning

FAQs

To be eligible to enter The Pitch, you must meet the following criteria:

  • Undergraduate students in their second or third year of study
  • Postgraduate students in their first or final year of study
  • Studying for or completed a marketing or business degree with at least one module.

Our partnership with IBM gives students the opportunity to explore one of today’s most relevant and trending topics, Artificial intelligence *Al).

Throughout The Pitch competition you will learn directly from IBM with exclusive access to their Al resources and expert led-webinars, gaining insights from the professionals who are leading the change in digital innovation.

Who is IBM?

IBM is a multinational technology giant with a profound influence on the global business landscape. Since 1911, IBM has continually innovated and shaped the consumer experience through groundbreaking technologies such as the ATM, the (UPC) barcode, and magnetic stripe card. Today, IBM remains at the forefront of technological advancement in the business-to-business and consumer space, particularly in Artificial Intelligence (AI), where it creates world-leading, human-centred digital marketing solutions, including through its partnership with Adobe.

Ask a question blah blah

Other ways to get ahead in Marketing with CIM

Marketing Club
A vibrant community of tomorrows marketers.
Developing yourself
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Affiliate Studying
Support and resources for marketers studying for a CIM qualification.