AI Copywriting Masterclass

Overview

This masterclass equips you with in-depth knowledge of AI strategies and techniques to enhance your copywriting expertise. You’ll learn how AI writing tools can augment your skills, enabling you to optimise your copy, save time and achieve valuable results.

Taking you beyond a broad overview, this course gives you detailed knowledge of applying AI tools to core copywriting tasks. It involves hands-on exercises, in-depth discussions, and a deep dive into practical prompt engineering techniques. You’ll discover how AI can revolutionise your writing process, from researching and planning to creating and refining. We’ll also cover key challenges and ethical considerations, so you can continue embracing AI-powered copywriting with confidence.

Although this course is focused on writing, you’ll have some time to craft effective prompts for AI image-generation tools like DALL.E, Midjourney and Runway ML. This knowledge will help you generate unique images to support your writing projects.

Who should attend?

Copywriters, marketers, and content creators with a working knowledge of AI writing tools, who want a more in-depth understanding of how AI can be used to revolutionise core copywriting tasks. 

Learning outcomes

• Gain an advanced understanding of the features and limitations of AI writing tools, including Claude, ChatGPT, Gemini and Copilot.
• Acquire in-depth knowledge of using AI tools to enhance and accelerate your research, planning and strategy. 
• Understand how AI can augment your skills rather than replace them.
• Increase your success with AI models by equipping yourself with a wide range of prompt-writing techniques. These include zero shot and model-guided prompting.
• Combine well-crafted prompts with your creativity to create impactful copy structures, outlines, headlines and first drafts.
• Use AI to edit your content, bringing it more in line with your brand identity, tone and audience preferences.
• Develop prompts to generate AI images that can complement your blogs, presentations and social posts.
• Gain a deeper understanding of the challenges and ethical considerations of using AI for copywriting, laying the foundations for responsible usage across your business.

The course typically features ChatGPT, Claude, Copilot, Google Gemini, NotebookLM and DALL.E.